Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Clark ft Thom Yorke 'Medicine' by Dylan Hayes

Promonews - 8th June 2023

The third in Dylan Hayes' trilogy of videos for Chris Clark's tenth album Sus Dog visualises the sonic chemistry that the electronic artist achieves with guest collaborator Thom Yorke on Medicine. 

Bringing the textural feel of his previous videos for the album, for Clutch Pearlers and Dolgoch Tape, Hayes features Clark and Yorke in performance separately, then brings them together so they appear to briefly merge, via the craft of editing and the clever use of state of the art tech. 

“Chris and I have always bonded over a common endeavour to conceal the digital," says Hayes. "This is interesting considering we’re using a very digital medium as an element for ‘Medicine’ - deepfake. 

"I was intrigued in using AI in a way that remained subtle. Typically, when deepfake or another AI element is employed, it is the main focus whereas for Medicine I wanted to bury the effect and layer it with additional textures, making it just one of the many components. Through the use of the technology Chris and Thom’s characteristics merge, which creates an uncanny synergy of both their faces and voices, causing a question of who’s who and a theme of the malleability of their voices.

"I wanted a shift of tone for Medicine. In Clutch Pearlers and Dolgoch Tape there were strong singular themes. For Medicine I wanted to adopt a complexity, looking at the degradation of the body and location with a heavy influence of Kafka’s Metamorphosis and Stan Brakhage’s Mothlight short film. As a trilogy they are held together by location and character forming."

Featured sponsors

Promonews - 8th June 2023

Tags

  • Director's notes
  • Performance
  • Electronic
  • Alternative
  • deepfake

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Dylan Hayes
Producer
Pollyanna Boyles
Production Company
Executive Producer
Ore Okonedo

Camera

Director of Photography
Owain E. Morgan
Focus Puller
Arthur Attenborough

Lighting/Grip

Gaffer
Tome Ferreira

Wardrobe

Make-up
Natalie Wright

Commission

Label
Throttle Records

Misc

Stills
Jude Watkinson

Promonews - 8th June 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video