This Is The Kit 'More Change' by Benjamin Jones
Rob Ulitski - 16th May 2023
Benjamin Jones directs a playful promo for This Is The Kit, where everyday household objects reveal their various destinies, with help from simple puppetry, stop frame animation and some live action.
From a pair of disowned trainers to a broken mug, we see a menagerie of items - each with surreal, uncanny facial features - try and recapture their sense of belonging. Just when all seems to be lost, their human owner finds a way to repurpose and give new life to the objects.
It's an effortlessly charming video for More Change with a surprising emotional pull, and the hilarious facial expressions really lend a personality to the inanimate items.
Rob Ulitski - 16th May 2023
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Credits
Production/Creative
- Director
- Benjamin Jones
- Producer
- Benjamin Jones
Camera
- Director of Photography
- Benjamin Jones
Art
- Art Director
- Benjamin Jones
Animation
- Animator
- Benjamin Jones
Editorial
- Editor
- Benjamin Jones
Commission
- Label
- Rough Trade Records
Rob Ulitski - 16th May 2023