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This Is The Kit 'More Change' by Benjamin Jones

Rob Ulitski - 16th May 2023

Benjamin Jones directs a playful promo for This Is The Kit, where everyday household objects reveal their various destinies, with help from simple puppetry, stop frame animation and some live action.

From a pair of disowned trainers to a broken mug, we see a menagerie of items - each with surreal, uncanny facial features - try and recapture their sense of belonging. Just when all seems to be lost, their human owner finds a way to repurpose and give new life to the objects.

It's an effortlessly charming video for More Change with a surprising emotional pull, and the hilarious facial expressions really lend a personality to the inanimate items. 

Rob Ulitski - 16th May 2023

Tags

  • New Director
  • Pop
  • Singer songwriter
  • Inanimate
  • Faces
  • Recycle
  • Narrative
  • Animation
  • Personality

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Credits

Production/Creative

Director
Benjamin Jones
Producer
Benjamin Jones

Camera

Director of Photography
Benjamin Jones

Art

Art Director
Benjamin Jones

Animation

Animator
Benjamin Jones

Editorial

Editor
Benjamin Jones

Commission

Label
Rough Trade Records

Rob Ulitski - 16th May 2023

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