Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Cian Ducrot 'Victory' by Seb Luke Virgo

Cian Ducrot 'Victory' by Seb Luke Virgo

David Knight - 24th Apr 2023

Seb Luke Virgo creates three short character-driven stories, around the concept of Victory - the title of Cian Ducrot's forthcoming debut album - as part of the French-Irish singer songwriter's visual campaign on social media.

Each of the three 60 second videos is a tale of an individual devoted to an activity, having setbacks, then eventually succeeding: a young ballerina experiencing rejection at auditions until she wins a role; a skater trying and failing, until finally executing a kickflip; a young boy, taking on ever-more challenging Lego sets. 

Presented as vertical videos on Ducrot's socials, each one works as a standalone piece but also together as an impactful campaign for the album. Well cast and directed, and sharply edited, with additional drawn animation to accentuate emotions and push messaging, Virgo has risen to the challenge of telling each story within the timespan - with the title track acting as the soundtrack.

Due to the overarching concept, and as a result of each video's length, this is a hybrid between advertising and music video that arguably verges more towards the former than the latter. It's also an indicator that the marketing needs of record labels in the burgeoning area of 'shortform' social content is going to be a driver of new visual creativity with its own personality. It's a whole new playing field, in fact.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CIAN DUCROT (@cianducrot)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CIAN DUCROT (@cianducrot)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CIAN DUCROT (@cianducrot)

Featured sponsors

David Knight - 24th Apr 2023

Tags

  • New Director
  • Special projects
  • Pop
  • Singer songwriter
  • Vertical
  • Social content
  • Album campaign
  • 60 seconds
  • Instagram

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Seb Luke Virgo
Producer
Clara Grace Stewart
Production Company
Plus Another One
1st AD
Thomas Devlin

Camera

Director of Photography
Anand Singh
Focus Puller
Jay Wylie
Zander Hearn

Lighting/Grip

Gaffer
David Witchell
Jordan White

Wardrobe

Stylist
Adele Bonavita
Make-up
Anya Mcdevitt
Nicole Daly

Casting

Casting director
Lily Lepage
Lead actor
Jay Swanborough
Lead Dancer
Katharina Nikelski
Jennie Wright

Agent

Director's Representation

Commission

Commissioner
Joanna Szyczewska
Commissioner
Emily Jeffery
Label
Polydor

David Knight - 24th Apr 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video