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D4vd 'Worthless' by Chris Fowles

Rob Ulitski - 20th Mar 2023

Is the party the cure, or the disease? Chris Fowles explores the possibilities in his enigmatic promo for up-and-coming artist D4vd.

The video for Worthless starts with D4vd on the couch - he's patient talking to a initially unseen psychiatrist. Furthermore, he is also taking part in a group therapy session.

These spin off into dark, twisted vignettes - a trippy house party and taxi journey - presumably flashbacks to what led him to into therapy. But then things get weirder. What actually is real in D4vd's mysterious world?

"We had a really tight turnaround on this video," says producer Alex White. "Chris had to develop a concept that not only aligned with d4vd's brief but that was also achievable to produce and shoot in the time given.

"Collaborating once again with DoP Henry Gill, meant that Chris and Henry could think freely on the shoot with d4vd, and the whole team made it a really enjoyable and creative day."

 

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Rob Ulitski - 20th Mar 2023

Tags

  • Performance
  • House Party
  • Taxi
  • Blurred
  • Therapy
  • mysterious

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Credits

Production/Creative

Director
Chris Fowles
Producer
Alex White
Production Company
Jealous Films
Production Manager
John Mouratis
1st AD
Sam Barnham
2nd AD
Niomi Collins 
Production Assistant
Jack Savage

Camera

Focus Puller
Harry Coleman
2nd AC
Flynn Dennison

Lighting/Grip

Gaffer
Olly Riches
Sparks
Mackenzie Stretch, Solomon Burke

Art

Art Director
Felix Coles
Art Director
Luis San Martin
Standby Art Director
JP Frazer

Grading

Colourist
Alexandre Nerzic
Colour grade company
Creative Outpost

Agent

Director's Representation

Commission

Label
Interscope

Misc

Colour Producer
George Blomiley

Rob Ulitski - 20th Mar 2023

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