Heini Susanne directs a neon-drenched promo for Finnish rapper NCO, telling the story of a taxi driver’s night in an unnamed city. Combining narrative and performance, the video for Ei Rakkaut was shot across two nights in Lisbon, set against liminal locations like corner shops, gas stations and bars.The cinematography gives the video a warm, inticing atmosphere. Moody yet colourful visuals by DoP Noa Korhonen complements the dark but playful mood of the song with orange and green lighting hinting to the albums theme colour orange.Shot with a Sonyfx6 and Nikon Nikkor vintage lenses, with the use of Lensbaby effect lenses to depict the various states of intoxication of the partygoers, it's chaotic and hypnotic. A perfect match to the bouncy vibe of the track - anchored by a playful performance from the artist himself.
Rob Ulitski - 1 month ago