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Moncrieff 'What Am I Here For?' by Joel Barney

Promonews - 6th Mar 2023

Chris Breheny - aka Moncrieff - plays a tormented taxi driver in Joel Barney's video for What Am I Here For?

He gets a fare from a young couple - who turn out to be an ex lover and her new partner. As the journey progresses, it takes an increasingly surreal turn, as we begin so see fleeting flashbacks of Chris slow dancing with the girl. It's unclear whether he is imagining the scenario or if it is a real memory.

At the end of the video when Chris turns to reveal no one is in the back of the cab, he spots himself in the headlights, dancing alone.

"We wanted to narrative to feel a little confusing and non-linear," says Joel Barney. "The track is about a breakup. Chris drove from London to Ireland to try win a girl back. When he got there, she was with a new man and had moved on. That left Chris feeling pretty lost. So we wanted to try and communicate that story in an interesting way.

"It would have been easy to just take the true narrative of the track and turn that into a video, but we wanted to push it toward somewhere a little more interesting. As if he is driving in a never ending loop, alone."

Promonews - 6th Mar 2023

Tags

  • Director's notes
  • Pop
  • Singer-songwriter
  • Taxi

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Credits

Production/Creative

Director
Producer
Ozzi Sanderson
Production Company
Sonder
1st AD
Oscar Ginn

Camera

Director of Photography
Oscar Ferguson
Focus Puller
Paddy Cartwright

Lighting/Grip

Gaffer
Eliot Moris

Editorial

Editor

Grading

Colourist
Oscar Feguson

Promonews - 6th Mar 2023

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