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Little Trigger 'Personality Crisis' by Steve Gregory & John Hollingsworth

Rob Ulitski - 7th Mar 2023

Steve Gregory and John Hollingsworth experiment with AI technology to give rock band Little Trigger's Personality Crisis video a high octane makeover. 

The resulting promo is a clash of music video aesthetics, a fever dream of every pop promo ever made, blended into a technological smoothie... a fitting concept indeed for a title like Personality Crisis.  

"We took the band's basic black-and-white version and fed it into various AI engines multiple times, giving instructions to make lead singer Tom look like a supermodel mixed with Hendrix and pop art imagery," explain the directors.

"A quick re-edit and grade and here we are! This is the stunning result as supermodels play their virtual guitars to music that's a cross between MC5 and The Hives. What's not to love? This band will be huge."

Rob Ulitski - 7th Mar 2023

Tags

  • AI
  • AI Engine
  • aesthetic
  • Reimagining
  • Performance
  • history

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Credits

Production/Creative

Director
Steve Gregory /john Hollingsworth
Producer
John Hollingsworth
Production Company
Perfectpitch.media
Executive Producer
None

Camera

Director of Photography
Ben@polyphonica.co.uk

Grading

Steve Did Some Grading After The AI Images Came Back On His DaVinci Resolve

Agent

Director's Representation
Self Rep

Commission

Commissioner
None

Rob Ulitski - 7th Mar 2023

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