Steve Gregory and John Hollingsworth experiment with AI technology to give rock band Little Trigger's Personality Crisis video a high octane makeover. The resulting promo is a clash of music video aesthetics, a fever dream of every pop promo ever made, blended into a technological smoothie... a fitting concept indeed for a title like Personality Crisis. "We took the band's basic black-and-white version and fed it into various AI engines multiple times, giving instructions to make lead singer Tom look like a supermodel mixed with Hendrix and pop art imagery," explain the directors."A quick re-edit and grade and here we are! This is the stunning result as supermodels play their virtual guitars to music that's a cross between MC5 and The Hives. What's not to love? This band will be huge."
Rob Ulitski - 7th Mar 2023