Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Taylor Swift 'Lavender Haze' by Taylor Swift

Rob Ulitski - 1st Feb 2023

Taylor Swift self-directs the absorbing promo for Lavender Haze. 

The dreamteam is back, with DoP Rina Yang lensing the enchanting concept, which sees Swift pulls away layers of the universe to reveal lavender-hued environments. 

The cinematic visual is, firstly, stunning to look at. From the atmospheric cinematography through to the otherworldly visual effects, the video has an undercurrent of danger and discovery, enveloped in a suitably colourful world. 

Away from the glossy shine and excess of many of Swift's videos, Lavender Haze takes a more intimate, raw view of the dreamworld she inhabits, with plenty of contrast, texture and ethereal flair. 

Beautiful work and another stunning collaboration between Swift and the creative team she is building for her directing projects. 

Rob Ulitski - 1st Feb 2023

Tags

  • Pop
  • Performance
  • VFX
  • otherworldly
  • Self Directed
  • conceptual
  • Environment

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Taylor Swift
Producer
Sara D'Alessio
1st AD
Anthony Dimino

Camera

Director of Photography
Rina Yang
Camera operator
Ari Robbins

Lighting/Grip

Gaffer
Nick Durr
Key Grip
Wadsworth Peters

Art

Production designer
Ethan Tobman
Art Director
Regina Fernandez

Wardrobe

Costume designer
Joseph Cassell Falconer

Editorial

Editor
Chancler Haynes

Grading

Colourist
Roslyn Di Sisto

Rob Ulitski - 1st Feb 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video