Taylor Swift self-directs the absorbing promo for Lavender Haze. 

The dreamteam is back, with DoP Rina Yang lensing the enchanting concept, which sees Swift pulls away layers of the universe to reveal lavender-hued environments. 

The cinematic visual is, firstly, stunning to look at. From the atmospheric cinematography through to the otherworldly visual effects, the video has an undercurrent of danger and discovery, enveloped in a suitably colourful world. 

Away from the glossy shine and excess of many of Swift's videos, Lavender Haze takes a more intimate, raw view of the dreamworld she inhabits, with plenty of contrast, texture and ethereal flair. 

Beautiful work and another stunning collaboration between Swift and the creative team she is building for her directing projects.