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Obongjayar 'Sugar' by Aidan Zamiri

Rob Ulitski - 16th Sept 2022

Aidan Zamiri directs a brilliantly offbeat promo for Obongjayar.

Stepping into the middle of a pitch black studio, with an expectant audience watching on, we see the artist flex his muscles and nod his head to the beat, as each of his biceps reveal a set of lips. 

The surreal vision of displaced, lip-syncing body parts proves too much to handle for most of the audience, as they each walk off apathetically, later recalling the event and questioning what it means. But one girl falls in love, and spends the rest of the video embraced with him. 

We've come to expect a certain surreality from Zamiri, and this video amps it all the way up, whilst retaining a sense of reflective poignancy which contrasts the absurdity of the concept. 

Rob Ulitski - 16th Sept 2022

Tags

  • Performance
  • Surreal
  • Absurd
  • VFX
  • Body Parts
  • Studio

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Credits

Production/Creative

Director
Aidan Zamiri
Producer
Prudence Ainslie
Production Company
Executive Producer
Morgan Clement

Camera

Director of Photography
Jake Hunter

Lighting/Grip

Gaffer
Oliver Craig
Key Grip
Steve Morgan

Wardrobe

Hair & Make-up
Ezana Ove

Grading

Colourist
Ruth Wardell
Post Production Producer
Athene Xenia Aristocleous

Rob Ulitski - 16th Sept 2022

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