Kelvin Jones has directed the video for Aitch's My G, featuring Ed Sheeran - taken from the Manchester rapper's recently released debut album - where the majority of the video budget was donated to the Down’s Syndrome Association.

The stripped-back promo centres around Aitch writing a letter to his younger sister, Gracie, reflecting on their relationship and the love he has for her, and in the video he is positioned in front of an old-fashioned television set displaying images and memories of him and his sister growing up. Ed Sheeran features as an animated illustration, singing the lyrical verses of the song.

The promo was filmed on a day-long shoot at the Langdon Down Centre, the home of the Down’s Syndrome Association Charity. The Centre opened in 1868, as a home and place of education for people with learning disabilities. The centre broke boundaries and stigmas at the time of it’s opening, it is therefore significant that is the setting of this promo, which talks of acceptance and unconditional love. 

“I have a close relationship with Aitch in and out of work, and it was a huge privilege to work on this song which is dedicated to his sister, who we all know and love," says Kelvin Jones. "It was a pleasure to bring this visual to life and try new things at the same time - this was my first time working with animation and I enjoyed it a lot, I will definitely be doing that again.”