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The Weeknd 'How Do I Make You Love Me?' by Jocelyn Charles

David Knight - 23rd Aug 2022

The cycle of videos for Abel Tesfaye aka The Weeknd's current smash hit album Dawn FM takes a phenomenal turn into extraordinarily imaginative anime, courtesy of creative directors Cliqua and French animation director Jocelyn Charles.

Following the Cliqua-directed video for Out Of Time - which ends with the singer drugged, in hospital, and having a mask applied to his face - the promo for How Do I Make You Love Me? begins with Tesfaye waking in a hospital bed wearing the mask, as an animated character. What proceeds is a brilliant 2D animation, greatly influenced by the style of Studio Gibli's Hayao Miyazaki - but somewhat darker...

This is a brilliant showcase for the marvellous animation style of Jocelyn Charles, who co-directed the video for French artist L'Impératrice that won Best Animation at the UKMVAs last year. This takes her to the next level.

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David Knight - 23rd Aug 2022

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  • Pick of the Day
  • Pop

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Credits

Production/Creative

Director
Jocelyn Charles
Producer
Roisin Audrey Moloney
Producer
Felix de Givry
Producer
Ugo Bienvenu
Production Company
Production Company
Remembers
Executive Producer
Alli Maxwell
Executive Producer
Tim Nash
Executive Producer
Josephine Mancini

Animation

Animation Director
Jocelyn Charles
Animators
Antoine Bonnet, Jocelyn Charles, Florian De Chelle, Julie Fournier, Rodrigo Goulao De Sousa, Armand Goxe, Emmanuel Lantam, Hugo Lemonnier, Alexis Maurice, Mila Monaghan, Vincent Pistien, Quentin Rigaux, Adam Sillard, May Taraud, Nicolas Verdier
Backgrounds
Fabio Besse
3D
Simon Cadilhac
Sound Design + Mix
Raphaël Ajuelos

Misc

Creative Director
Cliqua

David Knight - 23rd Aug 2022

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