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Eddy Luna 'What's The Difference' by Roisino

Rob Ulitski - 13th July 2022

Roisino creates a surreal vision for Eddy Luna's What's The Difference. 

The psychedelic promo explores a trippy world with stylised avant-garde spaces, referencing early noughties R&B video aesthetics. 

Art direction and bursts of colour are central to the concept, and Luna thrives within the fantastical environment. 

Anchored by a laidback performance and off-kilter cinematography, it's another excellent visual from Roisino, which lends itself perfectly to her abstract style. 

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Rob Ulitski - 13th July 2022

Tags

  • Pop
  • Abstract
  • Avant Garde
  • Environment
  • Performance
  • Art Direction
  • Noughties

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Credits

Production/Creative

Director
Roisino
Producer
Pilar Muro
Production Manager
Eliza Lewis

Camera

Director of Photography
Eden Madein
Focus Puller
Eddie Caldas

Art

Production designer
Roisino
Art Assistant
Flora Leahy

Wardrobe

Make-up
Chloe Rose

Editorial

Editor
Eden Madein

Agent

Director's Representation

Commission

Commissioner
Lea Ogunlami
Label
Sony Music

Rob Ulitski - 13th July 2022

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