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Azel Phara 'Infinity' by Joris Bacquet

Rob Ulitski - 30th June 2022

Joris Bacquet interweaves art and AI in his promo for Azel Phara. 

In the video for Infinity, Bacquet is asking both himself and the audience the same question - can we be considered creators when artificial intelligence is involved? And who owns the work in the end? 

The otherworldly concept features an ever-evolving environment which spans a diverse spectrum of textures, colours and shapes. 

Nods to the question and theme are interspersed throughout the video, in the form of conversations between the AI and audience, and a CAPTCHA code that confirms the creator isn't a robot...

Excellent work with a though-provoking message. 

Rob Ulitski - 30th June 2022

Tags

  • New Director
  • AI
  • artificial intelligence
  • Environment
  • Abstract
  • Texture
  • experimental

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Credits

Production/Creative

Director
Joris Bacquet
Producer
Joris Bacquet
Production Company
Joris Bacquet

Camera

Director of Photography
A.I

Animation

Animation Director
Joris Bacquet

Editorial

Editor
Joris Bacquet

VFX

VFX
A.I
Additional Vfx Joris Bacquet

Commission

Commissioner
Azel Phara

Rob Ulitski - 30th June 2022

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