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Azel Phara 'Infinity' by Joris Bacquet

Rob Ulitski - 30th June 2022

Joris Bacquet interweaves art and AI in his promo for Azel Phara. 

In the video for Infinity, Bacquet is asking both himself and the audience the same question - can we be considered creators when artificial intelligence is involved? And who owns the work in the end? 

The otherworldly concept features an ever-evolving environment which spans a diverse spectrum of textures, colours and shapes. 

Nods to the question and theme are interspersed throughout the video, in the form of conversations between the AI and audience, and a CAPTCHA code that confirms the creator isn't a robot...

Excellent work with a though-provoking message. 

Tags

  • New Director
  • AI
  • Artificial intelligence
  • Environment
  • Abstract
  • Texture
  • Experimental

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Credits

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Production/Creative

Director
Joris Bacquet
Producer
Production Company

Camera

Director of Photography

Animation

Animation Director

Editorial

Editor

VFX

VFX

Commission

Commissioner

Rob Ulitski - 30th June 2022

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