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MiniKingz 'New Skin Care' by Jay Green

Promonews - 9th June 2022

Jay Green returns with a hypnotic video for MiniKingz' New Skin Care, playing with viewers' perceptions of what we see in a mirror. 

Beginning with a woman singing the hypnotic intro to the track, then Benjiflow from MiniKingz is introduced, appearing in a white background in a mirror frame - only to pan through the mirror and reveal him looking into another mirror. As the light strobe blinks, the screen then turns to dark mode; a rave appears in the reflection featuring the other Minikingz members, Ragz and Oscar Worldpeace. 

The performance-led video then continues this effective in-camera trickery, corutney of Green's clever negotiation of the space and the work of art director Lucy Ashmore. There are a series of skilful transitions, where the viewer is left guessing whether a 'mirror-image' is a reflection or not, and lines are repeatedly blurred of what the visuals appear to be. 

Ultimately this is a brilliant framing device to present the energetic charm and smooth flows of the trio. But once it ends you will be tempted to rewind it, to figure out how it was done...

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Promonews - 9th June 2022

Tags

  • Pick of the Day
  • Performance
  • Grime
  • Mirror

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Credits

Production/Creative

Director
Jay Green
Production Company
Executive Producer
Kiran Mandla
1st AD
Amal Solomons
PRODUCTION ASSISTANT
Olivia Brissett

Camera

Director of Photography
Sam E.H. Hooper
1st AC
Ada Wesolowska
2nd AC
Andrea Di Franco

Lighting/Grip

Gaffer
Alex Magill
Spark
Joel Breakwell

Art

Art Director
Lucy Ashmore
ART ASSISTANT
Wing Lock

Editorial

Editor
Jay Green

Grading

Colourist
Andi Chu
Colour grade company
Black Kite Studios

Agent

Director's Representation
Lee Fairweather

Promonews - 9th June 2022

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