Ludovic Gontrand directs a memorable promo for Brussels-based soul and hip-hop artist Blu Samu's fiery comeback. 

The promo for Turquoise is set on a beach at night, but the bathers are acting like it’s the middle of the day…snoozing, reading, and chilling out, the whole setup reminiscent of a Martin Parr photograph.

We see Blu Samu as a human torch running through the crowd, with an almost spiritual energy, illuminating the space around her. But it’s as if she’s invisible - not noticed by anyone - she’s then reborn in the healing powers of the ocean.

Amazingly, the whole concept was filmed in camera - including the potentially perilous fire special effects - and this called for careful planning and a cold night to shoot on, as well as a skilled stunt team and multiple cameras to capture the footage.