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The Range 'Urethane' by Stevie Gee, Essy May

Rob Ulitski - 28th Apr 2022

Blinkink’s Stevie Gee and Essy May direct a dreamlike promo for The Range, AKA James Hinton. 

The music video for Urethane - from Mercury, Hinton's first album in six years - follows a set of twins on their journey to seek mercury on another planet; the most sought after commodity in this beautifully animated world. Ruled by the mercury man, the characters eventually morph into him after being consumed by all of his power.

The video explores themes of decay, growth and rebirth, visualised in iridescent textures and soft pastel colour palettes, which simultaneously feel both nostalgic yet contemporary.

The director duo's distinctive style shines magically throughout the concept, creating a world that feels familiar yet otherworldly, and provides an unexpected visual treatment for the track. 

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Rob Ulitski - 28th Apr 2022

Tags

  • Animation
  • Narrative
  • Iridescent
  • Fantasy
  • Dreamlike
  • conceptual

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Credits

Production/Creative

Director
Stevie Gee
Director
Essy May
Producer
Eve Somerville
Production Company
Executive Producer
Josef Byrne
PR Manager
Gaby Mawson

Animation

Animator
Ed Roberts
Animator
Andrew Clarke
Animation Company
Character Design
Stevie Gee, Background Design

Editorial

Editor
Will Barnett

Commission

Label
Domino Records

Rob Ulitski - 28th Apr 2022

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