French singer Daman breaks out of the mould, in Cyril Viart's enigmatic promo for Principles. 

In an industrial space, a selection of characters are stuck in a repeating set of glitchy movements, unable to break free or show any type of individuality. 

Touching upon oppression and the disintegration of society through greed, the video has many elements which can be interepreted in several ways, encapsulated in a gritty, raw aesthetic.