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5EB ‘You Kno’ by Lauzza

Promonews - 31st Mar 2022

What year is it? Are we watching YouTube or Channel U? Take a nostalgic trip with Lauzza and 5EB with the ‘You Kno’ video as we travel back in time to the early Noughties in true Avirex style.

MTV Cribs-style fashion goes a long way around the house of 5EB as he raps poolside whilst Lauzza uses faded slow edits and DV-esque camera lighting to put the audience in a certain time. The hilariously dated dissolve edits are a masterstroke in themselves.

But this is a video packed with enjoyable period-piece easter eggs, from the cheeky MTV-inspired animated interludes, hand-painted 'Mo Money Mo Problem' backdrops, or rum and whisky-filled reserved club spaces while the DJ spins tunes in the back...

It's a really enjoyable homage by Lauzza, done with a lot of love and excellent craft.

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Promonews - 31st Mar 2022

Tags

  • Animation
  • Comedy
  • Performance
  • Channel U
  • MTV Cribs

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Credits

Production/Creative

Director
Lauzza
Producer
Anthony Idahosa
Production Company
Executive Producer
Oniqur Rahman
Production Assistant
Papi Ezekiel

Camera

Director of Photography
Jasper Kirkpatrick-Navarre
1st AC
Tom Redford

Lighting/Grip

Gaffer
Marc Casademont-Cases

Art

Art Director
Mari Esa

Wardrobe

Stylist
TJ Sawyerr
Wardrobe
Pastdown Vintage

Editorial

Editor
Lauzza

Grading

Colourist
Jelani Miller

Agent

Director's Representation

Misc

Motion Graphics
Gumskool
Animation
Flatworld Toons

Promonews - 31st Mar 2022

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