Edem Wornoo directs a reflective promo for Tik-Tok sensation Zakhar. 

The video touches upon the artist's self-belief and his mission to prove doubters wrong, and was filmed on the Islington block in which he lives. 

The cinematic visuals make excellent use of light and silhouette, and understated VFX that renders Zakhar's pals as invisible, Wornoo teases elements of a narrative, whilst keeping the focus on Zakhar's introspective but compelling performance. 

Boasting a confident and assured energy, something tells us 2022 will be a big year for the newcomer - and indeed the creative team behind the dynamic video.