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Zakhar 'Never Hiding' by Edem Wornoo

Rob Ulitski - 24th Jan 2022

Edem Wornoo directs a reflective promo for Tik-Tok sensation Zakhar. 

The video touches upon the artist's self-belief and his mission to prove doubters wrong, and was filmed on the Islington block in which he lives. 

The cinematic visuals make excellent use of light and silhouette, and understated VFX that renders Zakhar's pals as invisible, Wornoo teases elements of a narrative, whilst keeping the focus on Zakhar's introspective but compelling performance. 

Boasting a confident and assured energy, something tells us 2022 will be a big year for the newcomer - and indeed the creative team behind the dynamic video. 

Rob Ulitski - 24th Jan 2022

Tags

  • VFX
  • Cinematic
  • Islington
  • Pensive
  • Performance

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Credits

Production/Creative

Director
Edem Wornoo
Producer
Amara Rossell
Production Company
Executive Producer
Aaron Z. Willson
Production Manager
Anna Butler
1st AD
Joshua Loftin

Camera

Director of Photography
Nathalie Pitters
Focus Puller
Catharina Scarpellini
2nd AC
Ashton Born
Camera Trainee: Carolina Costa

Lighting/Grip

Gaffer
Esteban Giempelewicz

Art

Art Director
Anthony Hensman

Wardrobe

Wardrobe
Holly M Macdonald

Editorial

Editor
Edem Wornoo

Grading

Colourist
Andi Chu
Colour grade company
Black Kite Studios

VFX

VFX
Tk-fx
VFX Supervisor
Johan Barrios

Commission

Label
5k Records

Other credits

VFX Producer: Elis Tanyeri

Lead Artist: Salvatore Lo Cascio

Compositor

Lawrence Chandam

Online Editor: Scarlett Bovingdon

Camera Trainee: Carolina Costa

Sparks: Amir Moulfi, Joseph Powell, Ed Irvine

Runner

Nai Sukanant

COVID Supervisor

Stacey Arthur

Rob Ulitski - 24th Jan 2022

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