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Easy Life 'Have A Great Day' by Greg Barth

Rob Ulitski - 20th Dec 2021

The latest episode in Greg Barth's ongoing collaboration with Easy Life is the whimsical video for Have A Great Day - and takes us back to the summertime and the English seaside.

This one was inspired by the photography of Martin Parr, and shot on a windy day in Broadstairs, it transforms a typical British day at the beach into a slightly surreal experience. 

The video experiments with cyclical camera movements and a postcard gag, resetting the scene after each cycle. The characters get progressively messier - both in the literal and figurative meaning of the word - as they throw ice creams, start play-fighting and falling over themselves. 

The inspired blend of visual effects and live action creates a mesmerising aesthetic. Playful, characterful, and on the verge of chaotic - just like a day at the seaside. And its very Easy Life. 

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Rob Ulitski - 20th Dec 2021

Tags

  • Alternative
  • Indie pop
  • Beach
  • Summertime
  • Whimsical
  • VFX
  • Postcard

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Credits

Production/Creative

Director
Greg Barth
Producer
Producer
Ramy Dance
Production Company
Executive Producer
Ramy Dance
Production Manager
H The Gee
1st AD
Philips Nortey

Camera

Director of Photography
Stefan Yap
Focus Puller
Chris Steel

Lighting/Grip

Gaffer
Amarjeet Singh

Art

Art Director
Benny Casey 

Editorial

Editor
Greg Barth

Grading

Colourist
Connor Coolbear
Colour grade company

Commission

Commissioner
Charlie Smith

Rob Ulitski - 20th Dec 2021

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