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Everyone You Know 'There For You' by Calum Macdiarmid

Rob Ulitski - 9th Nov 2021

Calum Macdiarmid directs a touching promo for Everyone You Know's There For You. 

Late at night, we see the main character being released from prison, travelling back to a warehouse location and enjoying his first taste of freedom.

We follow the introspective journey as he reunites with old friends and starts to ease back into some kind of a 'normal' routine, ready to start living life on the outside again. Real, raw and honest, the visuals perfectly align with the duo's outlook on their music and mirrors the emotional track.

"My approach to the promo was inspired by the single itself, as well as the EYK catalogue as a whole," says Macdiarmid. "The track reminded me of the ‘lawless’ feel of late-90s squat party raves, and I realised that the aftermath of such an event would be the perfect setting for a song about the end of a night.

"EYK suggested a narrative about someone returning from somewhere, which I evolved to a man returning from prison, and the emotional journey as he slowly comes to terms with being free."

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Rob Ulitski - 9th Nov 2021

Tags

  • Director's notes
  • Narrative
  • Prison
  • Return
  • Performance
  • Afterparty

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Credits

Production/Creative

Director
Calum Macdiarmid
Producer
Tom Morgan 
Production Company
Great Guns
Executive Producer
Tim Francis
Production Manager
Adelle Greenham
1st AD
Olly Ginelli

Camera

Director of Photography
Felix Schmilinsky

Art

Art Director
Catiana Becker

Agent

Director's Representation

Rob Ulitski - 9th Nov 2021

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