Everyone You Know 'There For You' by Calum Macdiarmid
Rob Ulitski - 9th Nov 2021
Calum Macdiarmid directs a touching promo for Everyone You Know's There For You.
Late at night, we see the main character being released from prison, travelling back to a warehouse location and enjoying his first taste of freedom.
We follow the introspective journey as he reunites with old friends and starts to ease back into some kind of a 'normal' routine, ready to start living life on the outside again. Real, raw and honest, the visuals perfectly align with the duo's outlook on their music and mirrors the emotional track.
"My approach to the promo was inspired by the single itself, as well as the EYK catalogue as a whole," says Macdiarmid. "The track reminded me of the ‘lawless’ feel of late-90s squat party raves, and I realised that the aftermath of such an event would be the perfect setting for a song about the end of a night.
"EYK suggested a narrative about someone returning from somewhere, which I evolved to a man returning from prison, and the emotional journey as he slowly comes to terms with being free."
Rob Ulitski - 9th Nov 2021
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Credits
Production/Creative
- Director
- Calum Macdiarmid
- Producer
- Tom Morgan
- Production Company
- Great Guns
- Executive Producer
- TF
- Production Manager
- Adelle Greenham
- 1st AD
- Olly Ginelli
Camera
- Director of Photography
- Felix Schmilinsky
Art
- Art Director
- Catiana Becker
Agent
- Director's Representation
- OB Management
Rob Ulitski - 9th Nov 2021