Production Company

Great Guns

Frankie Caradonna explores the journey of being human, in this affecting promo for Italian band Casino Royale, featuring Marta Del Grandi - shot over the course of two years.&nbsp;The band&nbsp;wanted to depict individuals exorcising themselves of the anxiety rampant during current times marred by war, the climate and economic crises, and aftermath of the pandemic.&nbsp;Caradonna has taken that concept and brought it to life with vision and flair.&nbsp;The cast are the central focus of this concept, and by using friends of the band as opposed to real actors, the expressions and scenes come across as genuine and intimate.&nbsp;“This project would have been impossible without the support of my DP, Stefano Bella, and his fantastic crew at Overclock, Milan," Caradonna says.&nbsp;"Their commitment and devotion made this dream come true. The project has been a magnet for love, supported by so many people and I could not be happier.”Initially intended as part of a 30 minute poetic visualisation of Casino Royale’s new album&nbsp;Polaris, the team realised while shooting the film that something larger was brewing. It now serves also as a teaser for ALBA AD OVEST, a longform project set to launch soon.

Frankie Caradonna

Francesco Leali

Overclock

OB Management

Alessandro Bella

Antonello Ruzzu

Stefano Bella

Filippo Testa

Raffaele Di Benedetto

Veronica Molteni

Michele Colombo

Diego La Rosa

Casino Royale ft Marta Del Grandi 'Cospiro' by Frankie Caradonna

CASINO ROYALE feat. MARTA DEL GRANDI - COSPIRO

Jasper Cable-Alexander directs an atmospheric&nbsp;promo for AMARA ctk100.&nbsp;Lamenting the dramatic deterioration in respect for women’s rights and rise of incel culture, the track is a "request for autonomy and a call to chew up the&nbsp;Andrew Tates, TERFs and politicians that disguise their agendas behind harmless concepts like 'family'&nbsp;and societal traditions," according to AMARA.The video for Chew is a slick, textural trip, blending fierce performance sections with experimental camerawork - including some delightfully weird inner mouth shots and plenty of slow-shutter portraiture, which builds to a hypnotic, mesmerising climax.&nbsp;

United Kingdom

Sorrel Higgins

Italia Minchella

Jasper Cable-Alexander

Tiziana Niederberger

Ballistic

Luke Greenan

Vini Curtis

Jamie Cox

Scarlett Gardner

Joana Caiano

Kiara Scorzelli

Jayde Coxon

Natasha Hicks

Coffee & TV

Lydia Smith

Alternative Pop

AMARA ctk100 'Chew' by Jasper Cable-Alexander

Amara-Ctk100--'Chew'-by-Jasper-Cable-alexander

Calum Macdiarmid directs a cinematic promo for Jake Shears, inspired by the rich Americana of the Coen Brothers and Tarantino.&nbsp;The video for Too Much Music see the former Scissor Sisters frontman trading&nbsp;glances with a pair of strangers, before sharing a series of interconnected vignettes with each of them, in an arcade, motel and out on the street.[imgtoken data:1]&nbsp;The drama heats up in the manner of a glossy Hollywood neo-noir - and&nbsp;then we discover there is a twist in this glossily mounted storyline.&nbsp;The vibrant colours and slick styling certainly pay homage to cinema itself, and Jake Shears' captivating persona works perfectly with the concept.&nbsp;

Mike Adler

Calum Macdiarmid

Al Eales

Ali King

Laura Gregory

Sheridan Thomas

Tim Francis

Ollie Davis

George Neave

Jake Shears 'Too Much Music' by Calum Macdiarmid

Jake-Shears-'Too-Much-Music'-by-Calum-Macdiarmid

Directing duo TEARJERKER direct a touching exploration of love and relationships, in their seventh promo for The Academic.&nbsp;The loved-up video for My Very Best is the third in a trilogy for the group's latest album, and is set against the backdrop of the annual Matchmaking Festival in&nbsp;Lisdoonvarna, Ireland.Anchored by farmer Willie Daly - the third in a line of traditional matchmakers - the video is a hopeful, heartwarming tale which documents the hope and bravery of people attending in anticipation of making a match.&nbsp;[imgtoken data:1]Evoking a sense of timeless love, the duo blended a modern and vintage aesthetic, using an old Sony DV camera and Arri Alexa Mini. The Academic themselves appear in a performance shot in a community hall, tying the whole thing together in their own energetic way.Hope and Ronan&nbsp;of TEARJERKER had come across a sign for&nbsp;Europe's Largest Singles Festival while taking a road trip along the Wild Atlantic Way on the West Coast of Ireland a couple of years ago with a bunch of friends. They had stopped to take a photo next to the sign."Sadly it was cancelled that year, but we knew we'd be back to capture it one day," explains Hope. "There is something so brave and hopeful about the people going there with the anticipation and nervousness of finding a match, we wanted to document that feeling. "We took a tiny film crew there and we've truly never seen anything like it. It's an Irish match-making festival so there was a lot of boozing and the endorphins were high. We witnessed some pretty X-rated moments that didn't quite make it into the final cut.[imgtoken data:2] "All the friends from the photo with the sign are all in relationships now, so maybe there really is something in the air in Lisdoonvarna."The directors add that their long working relationship with The Academic has changed the way they make music videos.&nbsp;"There's such trust and respect between everyone working on the projects. The themes are often the same — youth, heartbreak, hope, big dreams in a small town — but we’ve tried to mix genres and form. We want each one to feel different.”

Ireland

Orla Griffin

Erinrose Arthurs

TEARJERKER

Kate Philips

Michael Whitham

Owen Mccauley

Adam Singodia

George Barnes

Pol Gill Dir

Eibhin O’mianain

Ollie Pearson

Joe Millar

Shauna Taggart

CHEAT

Vlad Barin

Capital Records

Rock

Indie

The Academic 'My Very Best' by TEARJERKER

The Academic - My Very Best

Directing duo Tearjerker&nbsp;-&nbsp;Hope Elliott Kemp and Ronan Corrigan - reunite with indie rock band The Academic for a&nbsp;cinematic tribute to the heist film genre.&nbsp;Set inside a bookies, the promo for new single Pushing Up Daisies&nbsp;stars the band as dejected gamblers, completely oblivious to a robbery going on around them.The second in a planned trilogy of videos for album Sitting Pretty, the video was shot at an abandoned electricity board in Bethnal Green, with an ambitious and very well-executed set build from scratch by production designer Ben Clark.&nbsp;In a big step up in scale for the directors, the video features thrilling action scenes, brilliant stunt work and a rather creepy set of costumes, and perfectly blends the offbeat conceptual elements of their previous collaborations with the group.[imgtoken data:1]“One of our favourite challenges is figuring out how we can fit the artists into the worlds we create," say TEARJERKER.&nbsp;"Bookies are grim places where dreams go to die, so we loved the idea of juxtaposing the high octane heist with the soul-destroyed punters whose lives revolve around the bet.“A lot of artists are nervous about doing anything other than a traditional performance video, but The Academic have&nbsp;never said ‘no’ to our weirdest ideas. At this point we’ve shot the band stuck inside washing machines, vending machines, a freezer, an abandoned water park and possibly the hardest challenge yet, on Zoom."For Sitting Pretty we wanted to push everything further and create a full cinematic world around the album."&nbsp;

Ben Clark

Erin Rose Arthurs

Ben Pengilly

Max Hodgkinson

Samuel Meyer

Kate Phillips

Deniz Yildiz

Nevzat Altinisik

Adam Richard

Elements Fx

Capitol/Universal Music

The Academic 'Pushing Up Daisies' by Tearjerker

The Academic - Pushing Up Daisies

Joe Simmons directs a breathtaking promo for Project Peters, created entirely within real-time 3D tool Unreal Engine.&nbsp;Created in collaboration with Unreal artist/DoP Ben Halford, the otherworldly video follows a pair of astronauts who crash-land on a planet inhabited by potentially dangerous aliens.&nbsp;Simmons reveals that he was inspired by another space-themed universe when conceptualising the project. “Since watching The Mandalorian, I have been fascinated by the enormous potential of Unreal Engine, and I truly believe it’s this generation’s DSLR revolution," he says.&nbsp;"It grants developing filmmakers a level of choice and flexibility in creative storytelling that’s only afforded to projects with massive budgets and huge teams. Though it’s still a complex new technology and inverts standard production, our team held some of the most creative people I’ve ever met, who had equal parts talent and patience to tackle it!”[imgtoken data:1]The video boasts remarkable, supernatural landscapes, mesmerising character design and a high-ocatane narrative to boot.&nbsp;“Working in Unreal has completely opened my eyes to what is possible, and the look and feel of this music video couldn’t have been created without it," declares Simmons. "It has allowed me to dream with the camera without restriction, and to try things I thought I’d be unable to for years."I’m very proud of the work we’ve made together as a team, and know that my approach to all future work has been massively impacted by this formative experience.”

Joe Simmons

Ben Halford

Frank Kelly

Project Peters 'Instant' by Joe Simmons

Project-Peters-'Instant'-by-Joe-Simmons

Calum Macdiarmid directs a touching promo for Everyone You Know's There For You.&nbsp;Late at night, we see the main character being released from prison, travelling back to a warehouse location and enjoying his first taste of freedom.We follow the introspective journey as he reunites with old friends and starts to ease back into some kind of a 'normal'&nbsp;routine, ready to start living life on the outside again.&nbsp;Real, raw and honest, the visuals perfectly align with the duo's outlook on their music and mirrors the emotional track.[imgtoken data:1]"My approach to the promo was inspired by the single itself, as well as the EYK catalogue as a whole," says Macdiarmid. "The track reminded me of the ‘lawless’ feel of late-90s squat party raves, and I realised that the aftermath of such an event would be the perfect setting for a song about the end of a night."EYK suggested a narrative about someone returning from somewhere, which I evolved to a man returning from prison, and the emotional journey as he slowly comes to terms with being free."

Tom Morgan 

Adelle Greenham

Olly Ginelli

Felix Schmilinsky

Catiana Becker

Everyone You Know 'There For You' by Calum Macdiarmid

Everyone-You-Know-'There-For-You'-by-Calum-Macdiarmid

Calum Macdiarmid explores the borough of Newham in his second collaboration with emerging London-based rapper Big V1ne.Impressed by the honesty of the song’s subject matter, Calum worked to reflect the lyrics by capturing the artist in his own home, looking out of his bedroom window. The footage is accompanied by photographs taken by James Demetriou, placing viewers even further into the heart of Newham.Macdiarmid comments: “I did a few music videos during the lockdown period, but this one felt like the most effortless and conceptual. It had a crew of two – myself and the DOP Max Witting – and we turned up separately and shot the film in about three hours. As Big V1ne himself described it, it was a ‘Deliveroo Music Video’ – he didn’t even have to leave the house for the entirety of the shoot!”

Max Witting

Will Cole

James Demetriou

Root 73

Hip Hop

Big V1ne Feat. Eerf Evil 'Newham' by Calum Macdiarmid

Big-V1ne-Feat.-Eerf-Evil-'Newham'-by-Calum-Macdiarmid

Calum Macdiarmid remotely directs the latest video&nbsp;for&nbsp;emerging Scottish pop star Bow Anderson.Capturing magic hour through a mixture of iPhone footage and ambitious drone shots, the video jumps between intimate close-ups and swirling wides, representing the helter skelter of emotion in the track.&nbsp;Strikingly minimalist, it's an impressive introduction to the artist, and her unique brand of catchy pop.&nbsp;

Rory Stewart

Homespun

Katie Dymmock

Steve Waugh 

Daisy Deane

Joss Brindle

Universal

Flaura Atkinson

Bow Anderson 'Heavy' by Calum Macdiarmid

Bow-Anderson-'Heavy'-by-Calum-Macdiarmid

Calum Macdiarmid directs an uplifting crowdsourced video for JP Cooper's Little Bit Of Love.&nbsp;Alongside&nbsp;JP singing along to the music, filming himself whilst on isolated walks or in lockdown at home, the&nbsp;video features a compilation of feel-good moments shot by his fans, showcasing&nbsp;a wide variety of clips&nbsp;including nature, holidays, family moments, birthdays, weddings, and countless dance moves, which have been compiled by Macdiarmid and edited by Julia Knight.And it demonstrates that while&nbsp;it can be easy to feel overwhelmed or dejected in challenging times like&nbsp;these, people across the world are still finding countless ways to spread joy and positivity.&nbsp;

Julia Knight

Laura Clayton

Island Records

Soul

JP Cooper 'Little Bit Of Love' by Calum Macdiarmid

JP Cooper - Little Bit Of Love

A squabbling couple&nbsp;find a mysterious robed figure waiting for them in Calum&nbsp;Macdiarmid's haunting visual for Monsters.&nbsp;Driving into a multi-storey carpark, the couple are confronted by a statuesque character in&nbsp;an unusual mask and robe, who then&nbsp;performs,&nbsp;transfixing them with hypnotic&nbsp;and otherwordly&nbsp;movements.&nbsp;Quickly spinning into a whirlwind of sex, regret, happiness and satisfaction, the themes are very much open to interpretation, with an undercurrent of complex emotions and events leading to this point in the story.&nbsp;"The idea for the film was inspired by marriage therapy, horror films, and dogging," says Macdiarmid.&nbsp;"I liked the idea of couples going on these brilliant seedy adventures at night, but what if they found something even more magical than just sex?"&nbsp;

Mathilde Stone

Will Cole Films

Empathy Test

Electropop

Empathy Test 'Monsters' by Calum Macdiarmid

Empathy-Test-'Monsters'-by-Calum-Macdiarmid

JP Cooper reflects on past heartache in Calum Macdiarmid's video for In These Arms.&nbsp;Sat in the front seat of an abandoned car, JP is trapped in a lonely reality reflecting on&nbsp;memories of a better time. His partner sits in the other seat, within touching distance physically but emotionally in a whole separate world.&nbsp;Flashbacks to a better time, where the couple are kissing, embracing and sharing tender moments are intercut with the overwhelming negativity of the present situation.&nbsp;&nbsp;Calum Macdiarmid balances the light and dark of a relationship that, once filled with joy and affection, is beginning to feel loveless and claustrophobic. Building up to a climactic ending, it is both dramatic and affecting, and a beautiful interpretation of the&nbsp;music.&nbsp;

Oliver Roskill

Tristan Hefele

Jo Shippen

Ciara Mcdonald

Jp Cooper

Universal Music Group

JP Cooper 'In These Arms' by Calum Macdiarmid

Jp-Cooper-'In-These-Arms'-by-Calum-Macdiarmid

Ever wondered what happened to James Blunt after he threw himself into the ocean at the end of the iconic music video for You’re Beautiful?Rather than asking the obvious follow-up question&nbsp;- where have you been for the past 14 years? - let's embrace the fact that Calum&nbsp;Macdiarmid has ingeniously brought back that James Blunt, the one who had the balls to jump off a cliff for real in the original video directed by Sam Brown, for a sequel.The video for Cold starts with him in the water, moments after his jump, and clinging to life. And then in the following few minutes, he is swept up onto shore, stepping on the rocks - and starts climbing back up that cliff, clinging to the rock face, and back up onto the summit - and beyond.Max Witting picks up the DoP role from Robbie Ryan this time around, and carries something of the stark, bleak mood from the original video. But once again this smart idea works due to the unbelievable commitment from the artist, who delivers a&nbsp;top-notch physical performance&nbsp;- he's evidently still doing his own stunts - and a heartfelt vocal performance too.&nbsp;An inspired sequel, as welcome as it was&nbsp;unexpected.&nbsp;

Dale Healy

Jax Harney

Dan Curwin

Atlantic Records

James Blunt  'Cold' by Calum Macdiarmid

James-Blunt--'Cold'-by-Calum-Macdiarmid

For every person with a drinking problem in the UK, five other people on average are affected. Director Rollo Hollins addresses this insight from Al-Anon directly in his new powerful music video for Bear’s Den’s track Hiding Bottles.In scenes that will sadly be familiar to many, the film centres on a family grappling with the impact of alcohol abuse. The video uses the idea of doubles to explore how alcoholism fractures realities for its victims and loved ones.&nbsp;Scenes of apparent ‘normal’ family life and happy home-video footage are juxtaposed with tense scenes of irresponsible parenting and arguments, unnervingly brought to life by the cast’s extraordinary performances.&nbsp;The use of of in-camera techniques and casting real-life identical twins made it possible to achieve uncanny shots of doubles of each family member living out different versions of their reality side by side in the same frame.

Rollo Hollins

Joe Cook

Charlie Reddie

Toby Tomkins

Helen Sims

Communion Records

Bear's Den 'Hiding Bottles' by Rollo Hollins

Bear's-Den-'Hiding-Bottles'-by-Rollo-Hollins

In this charming Nineties-set&nbsp;video directed by Calum Macdiarmid, JP Cooper&nbsp;records a love song onto a tape, intended for his crush (Astrid S) to hear. But his plan gets derailed; the tape gets lost in the post and falls into the wrong hands, ending up on the radio.Soon, the song is so powerful that everyone who listens to it&nbsp;falls in love with him. Ironically, it seems like everyone except his crush has heard his song. So will it be able to reach her in the end, so that&nbsp;he can&nbsp;get his feelings through?

Rachel Wardlow

Malte Rosenfeld

Singer-songwriter

JP Cooper 'Sing It With Me' by Calum Macdiarmid

JP Cooper, Astrid S - Sing It With Me

For this latest video for Leningrad, Ilya Naishuller has changed things up a little - this one is animated. But don&#39;t worry, it&#39;s still trademark Naishuller, and therefore superlatively hyperactive and, of course, eyewateringly violent.It&#39;s a sci-fi scenario in futuristic Japan where the reigning gangster overlords are challenged by a trio of super-gifted kung-fu-enabled assassins. An explosive turf war ensues to the strains of the Russian rock band&#39;s Ju-Ju, complete with the old gangster&#39;s flashback to the key moment of his corruption.&nbsp;It&#39;s clear who has the good juju - but for how long, before the real boss shows up?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This gore-spattered action comes in the style of a superior kids&#39; TV cartoon, with Naishuller working with Gluk&rsquo;oza Animation and HONK FU Studio in Russia.&nbsp;&quot;I&#39;ve never had the chance to direct animation but have always wanted to,&quot; Naishuller has said. &quot;I jumped at the opportunity to expand my horizons on this project. The freedom that animation gives you is incredibly exciting. I decided to stay away from just going crazy with the &#39;camera&#39; though and boarded it like I would have done if I was shooting live action. I didn&rsquo;t want to lose that &lsquo;filmic&rsquo; quality and wanted to be able to tell a fairly complex story as clearly as I possibly could.&quot;[imgtoken data:1]Naishuller&#39;s third video for the band, Leningrad&rsquo;s frontman Sergei Snurov gave him creative freedom with this, perhaps not surprisingly after the worldwide success of his video for <a href="http://www.promonews.tv/videos/2017/02/17/leningrad-kolshik-ilya-naishuller" target="_blank">Kolshik</a> last year - winner of two Cannes Lions, two D&amp;AD Pencils and an UKMVA.&nbsp;&quot;The song is a humorous deconstruction of everyday jealousy, so I based the script on the same premise,&quot; explains Naishuller. &quot;However, as I always tend to do, I stayed the hell away from illustrating lyrics instead I worked within their themes. I had an absolute blast working with and learning from the very talented and driven animation team when it came to bringing it to life.&quot;And however violent it gets, it&#39;s still not as upsetting as Bambi.

Ilya Naishuller

Alexander Chistyakov

Denis Pisarev

Anna Cattish

Ilya Shekiladze

Pavel Mira

Gluk’oZa Animation

Honk Fu

Leningrad ft Gluk’oZa 'Ju-Ju' by Ilya Naishuller

271066430

A rich young guy is living the dream - but that&#39;s nothing compared to the story inside his head. Ilya Naishuller&#39;s latest blockbuster for Russian rock band Leningrad flashes back&nbsp;from our hero and his numerous&nbsp;lingerie model, pole-dancing girlfriends, to his career as a master criminal. It all serves Naishuller&#39;s true purpose - to deliver as many explosive visual thrills as possible in four minutes.Featuring famous Russian actor Aleksandr Pal as the chain smoking anti-hero, Voyage is a trademark blockbusting thrill-ride from Naishuller involving girls, drugs, yachts and, of course, serious crime and punishment. It follows the jawdropping Kolshik, Naishuller&#39;s previous video for Leningrad, that&#39;s been scooping awards all over the place this year, including Best VFX in a Video at last month&#39;s UKMVAs.&nbsp;The new video includes a&nbsp;cast of over forty models, and the jacuzzi scene is set in one of Moscow&rsquo;s most famously expensive hotel suites (but they didn&#39;t have to pay the US$12K a night charge because the hotel owners are fans of both Naishuller and Leningrad, apparently). The final nightclub scene, where Pal&#39;s character pays his dues in a Bonnie &amp; Clyde style pay-off, required 120 squibs to get that full bloodbath effect. Naishuller doesn&#39;t really do things by halves.&quot;I wanted the audience to feel like they&#39;re watching a typical male fantasy video where something feels a little off, then flip the concept on its head with a crime drama twist,&quot; says Ilya Naishuller. &quot;We nodded our hat to a few impossible tricks to denote the imagination of the lead character. For example, old Cadillacs can&rsquo;t drift, so we used a mix of practical FX and CGI magic to bring that to life. Also,&nbsp;Alexander Pal, is actually well known for his comedic chops in Russia. I wanted him to play against type.When it came to the&nbsp;yacht scene, he points out it wasn&#39;t so glamourous for the models, as they were shooting in Russia locations in October, and it was very chilly.&nbsp;&ldquo;It was only five degrees outside when we shot the yacht scene, so it&#39;s fair to say that Russian women are hard as nails! The stuntwoman who dove into the freezing waters is probably a Kryptonian.&rdquo;[imgtoken data:1]

Russian Federation

Versus Pictures

Genrih Meder

Margarita Abaeva

Anastasia Kuropatkin

Anastasia Bagirova

Katia Kononenko

Ruben Adamyan

Aleksander Stetsenko

Anna Kudevich

Vladimir Vaulin

Vlad Yakunin

Aleksander Kopeikin

CGF, Moscow

Andrey Savchuk

Laure Scott

Leningrad 'Voyage' by Ilya Naishuller

Ленинград — Вояж / Leningrad — Voyage

Ilya Naishuller&#39;s insane video for Leningrad&#39;s&nbsp;Kolshik is a calamity in reverse. Beginning at the climax and working our way backward with reverse footage and clever reveals, we get to see exactly how a day at the circus turned into such a complete disaster.There&#39;s a hell of a lot to unpack here in the video&#39;s four minutes: a lot of storylines running concurrently - including a tiger on the loose, a flaming acrobat in a gorilla suit, and a Mafia deal that goes very wrong &ndash; that&nbsp;all happen to reach a climax simultaneously, creating a blockbuster of farcical&nbsp;carnage and bloodshed.It&#39;s a jawdropping&nbsp;video to watch, with the superb VFX work making the various horrifically violent scenes drawn out in unremitting detail in order&nbsp;to show you how everything went down. Brace yourself for this one.

Great Guns

Production Company

26 videos featuring Great Guns

2023 (4)

2022 (2)

2021 (1)

2020 (5)

2019 (3)

2018 (1)

2017 (2)

2016 (1)

2015 (4)

2014 (1)

2013 (2)

Popular content

Is this your profile?

Feedback

Latest Videos