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Mahalia ft AJ Tracey 'Roadside' by Pip + Lib

Rob Ulitski - 7th Oct 2021

Pip + Lib weave a tale of power and revenge, in the splendidly entertaining promo for Mahalia's Roadside, featuring AJ Tracey. 

The video is set at Mahalia’s own burger stall - Mahalia's ‘Roadside Redemption’ - where she serves up a decent burger and chips, and where misbehaving men get their just desserts.

Filled with summer vibes and playful performance from Mahalia and Aj, the directing duo execute a strong visual filled with colourful contrast and clever cuts, which push the vibrancy of the track’s sound.

And Mahalia really enjoys doing some serious damage to the beloved wheels of a horrified 'Softboi'.

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Rob Ulitski - 7th Oct 2021

Tags

  • Pop
  • Softboi
  • Energetic
  • Colourful
  • Performance

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Credits

Production/Creative

Director
pip + lib
Producer
Tia Varnnard
Producer
Freddie Barrass
Production Company
Executive Producer
Nkem Egbuchiri
1st AD
Affy Robani

Camera

Director of Photography
Rhys Warren

Lighting/Grip

Gaffer
Joe Nkadi

Art

Art Director
Jonquil Lawrence

Editorial

Editor
Beth Roberts
Editing company

Grading

Colourist
Dan Levy
Colour grade company
Rascal Post

VFX

VFX
Post production company

Agent

Director's Representation

Commission

Commissioner
Label
Atlantic Records

Rob Ulitski - 7th Oct 2021

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