Years & Years 'Crave' by Tom Beard
Rob Ulitski - 6th Oct 2021
Tom Beard and Olly Alexander reinterpret A Midsummer Night’s Dream for Gen-Z, in the sensual and surreal promo for Crave.
Featuring subverted Disney villains and references to the Cult of Dionysus, the fantasy-inspired visuals are a hallucinogenic rollercoaster ride, complete with phenomenal styling and set design.
Alexander's trademark performance style is the glue that binds the carousel of vignettes, and represents a leap into a more authentic, maximalist aesthetic for the artist.
And the video features a number of Alexander's fellow cast members from the award-winning TV drama It's A Sin, including Omari Douglas, Nathaniel Hall, and David Carlisle, as well as model Munroe Bergdorf.
TOM BEARD:
Images of Disney’s Woodland Creatures kept on popping into my head…
“It’s always amazing to receive a brief so jam-packed with ideas and starting points. Olly had included everything from the Cult of Dionysus to pages on BDSM. I chuckled to myself when I thought about how to entwine the concepts together.
"From there, images of Disney’s Woodland Creatures kept on popping into my head… especially the scene in Snow White as they dance her through the forest.
"After chatting with Olly I started to develop this idea further - twisting and subverting the theme of 'a fucked-up Disney' mixed with a ‘Midsummer Night’s Sex Dream’, reclaiming the Disney villains and kinking the whole thing up to create an altogether more adult and fantastical scene!”
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Rob Ulitski - 6th Oct 2021
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Credits
Production/Creative
- Director
- Tom Beard
- Producer
- M
- Production Company
- P
- Executive Producer
- CM
- 1st AD
- Jack Meredith
Camera
- Director of Photography
- Jack Exton
- Focus Puller
- Kate Molins
- 2nd AC
- Charlotte Croft
- Steadicam
- Luke Snowball
Lighting/Grip
- Gaffer
- Cullum Ross
Art
- Art Director
- James Soldan
Wardrobe
- Hair
- Ryo Narushima
- Make-up
- Jimmy Owen Jones
Editorial
- Editor
- Sam Bould
- Editing company
- Final Cut Uk
Grading
- Colourist
- Vic Parker
VFX
- VFX
- Mikey Smith + Zee S
- Post production company
- Raised By Wolves
Agent
- Director's Representation
- P
Commission
- Commissioner
- Louis Danckwerts
Misc
- Publicity
- Lee Sharrock
Other credits
Production Assistant
Savannah Kityo
2nd AD
Jack Green
Runner
Gabriella Puzzle
Trainee
Tai Carter
Electricians
Kyle Carlisle, Harvey Green, Lorenzo Guerrieri, Robert Taylor-Hastings
Rigger
Roy Clark
Art Dept Assistants
Sebastian Chang, Sebab Khan, Peter Easterby
BTS Videographer
Ben Chapman
BTS Photographer
Hugo Yanguela
Snake Hire And Handling
Toms Kozel @Tom’s Talking Reptiles
Medic
Chris Arnall
COVID Supervisor
Cian Tomos Llewellyn
Covid Testing Nurse
Florence Smartson
Edit Producer
Nikki Porter
Edit Assistant
Matt Gabzdyl
Sound Designer
Aaron Taffel
Post Production Sound
Rascal Post
Dancers
Jai Joshua, Zacc Milne, Taylor Goodridge
Cast
Omari Douglas, Munroe Bergdorf, Nathaniel Curtis, David Carlyle
Make Up Supervisor
Sophia Gia
Make Up Assistants
Luz Giraldo, Jayde Coxon, Jenny Glynn, Jordan Glancy, Esme Horn
Hair Assistants
Makoto Tsunoda, Yuri Kato
Nail Technician
Simone Cummings
Stylist
Nick Royal
Wardrobe Assistants
Alicia Rodriguez Aparicio, Maria Bautista Villaverde
Management
Martha Kinn, Michael Smith, Fiona McAuley
Rob Ulitski - 6th Oct 2021