Talia Beale directs an off-the-wall promo for indie-pop outfit Friedberg - with vocalist Anna Friedberg stuck inside the wall of her room, observing a variety of uncanny situations.In the video for Hello, a series of strange events unfold in front of Anna, who has become part of the furniture, melted into the structure of her 70s-inspired home - then occasionally breaking free for moments of performance with the band. Beale achieves a trippy and whimsical atmosphere within this setting where ideas of romance are explored, according the eccentric, offbeat logic of the 'Friedberg room.'"The song is written from a POV of spending the night living in someone’s head," says Beale. "So the visual somewhat reflects the motion of all our passing thoughts: they can overwhelm, be nonsensical, feel detached, comforting, erratic, tempting yet disorientating. All the while making so much sense."This project's been a dream to work on! Anna’s an artist who takes the risk of thinking outside of the box and pushing creative boundaries. It’s provided a playground to explore our most surreal ideas, the ones maybe we often try to dull down by attaching too much rational thought to in the name of commercialism."

Tom Beard and Olly Alexander reinterpret A Midsummer Night’s Dream for Gen-Z, in the sensual and surreal promo for Crave. Featuring subverted Disney villains and references to the Cult of Dionysus, the fantasy-inspired visuals are a hallucinogenic rollercoaster ride, complete with phenomenal styling and set design.Alexander's trademark performance style is the glue that binds the carousel of vignettes, and represents a leap into a more authentic, maximalist aesthetic for the artist.And the video features a number of Alexander's fellow cast members from the award-winning TV drama It's A Sin, including Omari Douglas, Nathaniel Hall, and David Carlisle, as well as model Munroe Bergdorf.