Dan Massie directs an epic promo for James Arthur's September, shot live for The Late Late Show with James Corden. 

Inside an enormous, industrial warehouse space, James and his band perform against a wash of vivid red lights, appearing as tiny figures in relation to the gargantuan steel structure. 

The performance is full of heart and emotion, and the glossy cinematography adds a pure, feel-good pop vibe to the concept.