Rob Ulitski - 9th Sept 2021

Samuel Douek directs an empowering promo for Little Mix's Love (Sweet Love).

This is Douek and the group’s third collaboration, celebrating ten years of Little Mix, and is the title track from their forthcoming album.

The concept was inspired by the Pre-Raphaelite art movement and the lesser known Sisterhood that romanticised nature and emboldened women through painting.

“I wanted to celebrate Little Mix as the regal queens they are; unimpressed by a cohort of Knights that vie for their attention,” explains Douek. 

The opulent promo is shot in a spectacular orangery-style space, adorned with a mesmerising selection of plants, whilst the styling and makeup create a fantasy world that really bring the track to life. 

This is one of the first films to come out of CAMP Productions, recently founded by Douek and executive producer Francesca Woods. 

PRO Credits


DirectorSamuel Douek
ProducerJoseph J Goldman
Production CompanyCAMP PRODUCTIONS
Executive ProducerFrancesca Woods
Production ManagerHugo Holford
1st ADYazmin Godo
Director of PhotographyCarlos Varon
Focus PullerAnil Duru
2nd ACPatrycja Cygan
SteadicamGrant Sandy Phillips
GafferSteve Cameron
Art DirectorFurmaan Ahmed
WardrobeZack Tate
WardrobeJamie McFarland
HairAaron Carlo
Make-upCassie Lomas
Make-upMona Leanne
Make-upHila Karmand
EditorVanessa Reynolds
Editing companyEdit Egg
ColouristMyles Bevan
Grading companyTime Based Arts
Post ProducerSean Ewins
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerKat Catteneo
LabelSony Music
Other creditsProduction Assistant - Saskia O’Keeffe Flower Artist - Hannah Bowles Label - RCA Sony Music Management - Modest Management Head Of Marketing - Simon Forbes MGT - Louise Healey LM Managers - Georgie Gibbon, Amy Tuffnell, Samantha Cox, Harry Magee, Harry Griffiths Seamstress - Su Haines Cast Stylist - Natalie Roar Little Mix BTS - Callum Mills Security - Warren & John Artist Hair - Ryan Steedman 2nd AD - Jacqueline Moore 3rd AD - Denis Nortey AD Runner - Zoe Gunn Runners - Tyson Douglas, Justine Franco-Okedigun Camera Trainee - Clara Sativa Sparks - Johnjoe Besagni, Shaun Clarke, Harry Smith, Deepan Thavarajah, Amarjeet Singh Audio Playback - Arthur Strakhov Art Team - Tilda Bonham Carter, Kyle Crooks, Elissa Morton, Flint James Macdonald, Puer Deorum, Scarlett David Grey, Ro Ofro Floral Artist Assistant - Lucy Ritchie Carpenter - Lucy Ritchie Cast Stylist Assistant - Emmanouela Megkitstou Cast MUA - Michelle Alexandra Gage MUA Assistant - Fey Carla MUA Assistant - Ceren Yilmaz Dogan Nails - Nadia Blanco Cast Hair Stylist - Rohmarra Kerr Cast Hair Assistant - Larisa Moldovan Medic - Anthony Hatten Catering - Soho Gormet Dancers - Stefano A Addae, Jack Manley, Kelsey Miller, Gabriel Infanté, Anna-Kay Gayle, Gartruche, Mira Jebari, Le Fil, Anmol Kaur, Madison, Georgie Bee

Rob Ulitski - 9th Sept 2021

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