Bingo Fury 'Happy Snake' by Max McLachlan
Rob Ulitski - 2nd Sept 2021
Max McLachlan directs a wild, winding promo for Bingo Fury's new track.
Boiling over with unabashed chaos, the video for Happy Snake starts with the artist trapped in a dark void, sat alone. However, as soon as Bingo's pen hits the page, we are treated to a wave of mystifying images following a snake-like young man, who slithers towards a siren in flamingo-pink, only to be lured in and hunted by the stomping silhouette of a cowboy/girl.
Shot in intense black and white - with contrasting bursts of colour - the video is both a treat for the eyes and a shock to the system. Eagle-eyed fans of Drag Race might recognise the Heart Look by designer Bruna Ignatowska, previously worn by Bimini Bon Boulash and artists such as Rina Sawayama and Josie Man.
Totally and utterly surreal (in the best way), the video falls somewhere between a fever dream and a forgotten memory, and is an excellent visual accompaniment to the track.
"Weirdly the visuals for Happy Snake all came quite naturally," says McLachlan about the conception of the video. "When I heard that opening rattle, paired with that funk-riddle bassline, I knew we had to have someone genuinely slither to the beat.
"I have known Bruna for a while and have been hunting for the project to put her designs in, and same goes for my friend October [who features in the video]. The connecting dots formed themselves, and we were lucky enough to put together a fantastic team to bring this to life."
Rob Ulitski - 2nd Sept 2021
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Credits
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Production/Creative
- Director
- MM
- Producer
- MM
- Production Manager
- Lottie O'Connell
- 1st AD
- Lucy Crow
Camera
- Director of Photography
- Sam Donvito
- Focus Puller
- Agne Denapaite
- 2nd AC
- Charlotte Elson-Whittaker
Lighting/Grip
- Gaffer
- Federico Belloli
Art
- Art Director
- Joshanne Dar
Wardrobe
- Stylist
- Olga Petrusewicz
- Costume designer
- Bruna Ignatowska
Commission
- Label
- Rararok Records
Other credits
Cast
October, Arthur Cross
Sparks
Noah Gurden, Ben Vacher
Assistant Art Director
Danni Henning
Textiles Designer And Art Assistant
Janine Saul
Art Assistant
Charlii Kerr
BTS Photographer
Jacob Middleburgh
Catering
Molly Bradbrook
Rob Ulitski - 2nd Sept 2021