Rob Ulitski - 12th Aug 2021

Sea shanty superstar Nathan Evans goes on a leisurely journey in Mike Baldwin's promo for Told You So. 

Packing a jaw-dropping number of locations into the short runtime, Baldwin employs the "double dolly" effect popularised by Spike Lee, creating playful and engaging setups which perfectly fit the lilting track. 

Though the backgrounds and environments change, Evans' cheeky charm remains on display throughout, creating an infectious energy. 


If only all shoots were as fun as this...

"I've always been a fan of Spike Lee's double-dolly shots and this track just seemed the perfect fit for that idea.

"While the actual shoot was pretty simple, the logistics and number of locations to film turned it into a full-on road trip. I still have absolutely no idea how the producers pulled this off but I can imagine they were cursing me under their breath when I sent the location wish list over.

"And to top it off, it was like a mini-holiday. It was all a bit sad when we finished filming. If only all shoots were as fun as this *sigh*."

PRO Credits


DirectorMike Baldwin
ProducerJames Dearden
Production CompanyBlindeye Films
Executive ProducerJack Lightfoot
Production ManagerEmily Vincent
Director of PhotographyMike O'Connor
Focus PullerAnil Duru
GafferOwen Porter
Art DirectorZenon Clements
WardrobeChris Benns
HairElaine Lynskey
Make-upElaine Lynskey
Grading companySteffan Perry
Director's RepresentationCarrie Sutton
LabelPolydor Records
Other creditsAction 99 Cars Runner: Mark Rae Production Assistant: Rachel Akiboye Mini Bus Driver: Dave Goldston Grip: Owen Charnley Medic: Mikey Wright Management: Dakota Hovan BTS: Vladimir Woodham-Smith BTS: Jessica Belgrave Cast/Extras: Martin McMorrow, Scout Newman-Booth, Stephen Cribb, James Heather, Ishan Aziz, Samid Hossain, Sandra Chaffey Sound Design: Evan Campbell

Rob Ulitski - 12th Aug 2021

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