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Beaux 'It's A Landslide' by Callum Lloyd-James

Promonews - 4th Aug 2021

Callum Lloyd-James's second video for pop prodigy Beaux sees an about-turn from the studio-set digital overload of the first. For It's A Landslide, the singer-songwriter heads for the great outdoors.

A summery performance video ensues, young Beaux goofing around charmingly in Nordic-style woods and lake.

Unfortunately, it's also where Lloyd-James lost a dear friend...

CALLUM LLOYD-JAMES:

Making this video involved me writing off my beloved Ford Fiesta...

"It's A Landslide represents a shift in aesthetic for beaux. With his last video being very digital, set in a studio and surrounded by electronics, we wanted to take this video into the great outdoors and let beaux show off his fun, carefree personality in the summer sun.

"The making of this video did involve me writing off my beloved Ford Fiesta, in what first appeared to be a puddle but turned out to be a river that had flooded and overflowed onto the road.

"The last words I said to the producer, Julien Cornwall, were 'shall I check how deep it is?' to which he said, 'nah, don't bother it'll be fine'. These words will forever haunt me.

"Oh well. At least we good a good video out of it."

Promonews - 4th Aug 2021

Tags

  • Director's notes
  • Performance
  • Pop
  • Woods
  • Outdoor

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Credits

Production/Creative

Director
Callum Lloyd-James
Producer
Julien Cornwall
Production Company
Executive Producer
Ash Teague
1st AD
Abigail Quinlan

Camera

Director of Photography
Fyras Slaiman
Focus Puller
Domizia Salusest
2nd AC
Wenxuan Xu
Steadicam
Benjamin Eeley

Art

Art Director
Giulia Mazzocchi

Wardrobe

Make-up
Emma Williams

Editorial

Editor
Callum Knight

Grading

Colourist
Sebastian Ziabka

Commission

Commissioner
Jon Moore
Label
Dirty Hit

Other credits

Runners

Mattie Thompson, Fhuad Braimoh

Photographer

Isaac Lamb

Assistant Photographer

Tally Francis

Catering

Louisa Boscawen

Promonews - 4th Aug 2021

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