Tom Pallant directs a sun-soaked performance promo for Yungblud. The video for Don't Feel Like Feeling Sad Today sees the artist perform in front of the London Eye to a roaring crowd of fans, and is full of playful camaraderie and a temperature-busting water fight. Shot by fellow director Thomas Davis, the cinematography is frenetic, dynamic and right in on the action, and the concept encapsulates the artist's hyperactive, energetic presence.
Rob Ulitski - 8th July 2022