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Mahalia 'Whenever You're Ready' by The Rest

Rob Ulitski - 27th July 2021

Directing duo The Rest channel serious Nineties vibes in their sweet and breezy promo for Mahalia's delightful Whenever You're Ready.

The video - shot entirely on the Xiaomi Mi 11 Series phone - flips the script on the lyrics, reintrepreting the love interest as a friend who has grown detached from her group. It takes a heart-to-heart chat on the phone to get the fourth member of Team Mahalia to get back in the gang  

Paying homage to iconic videos from her youth, Mahalia exudes zesty, laidback energy and plenty of confidence to boot, ably supported by her girlfriends - Taitlyn and Kaylee Jaiy, and Demi Rox - whilst the effervescent visual is absorbingly nostalgic throughout. 

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Rob Ulitski - 27th July 2021

Tags

  • R&B
  • Pop
  • Performance
  • Xiaomi Mi
  • mobile phone
  • nostalgic
  • Art Direction

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Credits

Production/Creative

Director
The Rest
Producer
Joseph J Goldman
Production Company
Executive Producer
Rik Green
Production Manager
Tara Sadeghi
1st AD
Chris Malin

Camera

Director of Photography
Pieter Snyman
Focus Puller
Josh Tue

Lighting/Grip

Gaffer
Steve Cameron

Art

Art Director
Oliver Hogan

Wardrobe

Wardrobe
Shaquille Williams
Hair
Rio Sreedharan
Make-up (Artist)
Maria Asadi
Make-up (Cast)
Lauren Webster

Casting

Lead actor
Taitlyn Jaiy
Lead actor
Kaylee Jaiy
Lead actor
Demi Rox

Editorial

Editor
Paul O'Reilly
Editing company

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

VFX

VFX
Glassworks
Post production company
Glassworks
Post Producer
Andrew Patrick

Commission

Commissioner
Label
Warner Records

Other credits

2nd AD

Rosie Owen

Runners

Saskia O'Keeffe, Joanne Soltani & Oscar Ginn

Grip

Aubrey Pascoe

Trainee Grip

Josh Tregunno

Sparks

Shaun Clarke, Harry Smith, Deepan Thavarajah, Laurent Arnaud & Johnjoe Basagni

Desk Op

Brett Cohen

Art Assistants

Emily Roberts, James Middleton & Cam Molloy

Construction

Yousif Al-Karaghouli, Lucy Palmer, Charlie Elliott & Oscar Coakley

Rigger

Ian Thompson

Cast MUA Assistant

Eliza Clarke

Hair Assistant

Lorraine Dublin

Styling Assistant

Lucy Johansson

Edit Producer

Tatyana Alexandra

Beauty Artist

Baran Sabuncuoglu

Artist Management

Radha Medar, Holly Rose & Rich Rose

Medics

E&T Medical

Label Art Director

Dan Sanders

Label Photographer

Lily McMurray

Warner Music Rep

Kannayo Okolie

Rob Ulitski - 27th July 2021

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