It's a clash of two music video titans, as (for the first time) Lenny Kravitz and Joseph Kahn unite in the dazzling promo for Human. The video for Kravitz's latest track is a bold, high-concept affair, evoking Kahn's big-budget, effects-heavy visuals of the Noughties. As the track begins, we see people's distractions - mobile phones, headphones etc - get snatched away by a mysterious force, drawn to a big rig where the eternally youthful Lenny and his band perform. From there, there's plenty of VFX trickery as people float up into the air, melt into the atmosphere and dance along to the music - all whilst wearing big smiles on their faces. A feelgood video for a feelgood anthem, and an iconic meeting of two industry heavyweights. And definitely too awesome just to watch on your phone...
Rob Ulitski - 10 months ago