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NOISY 'Young Dumb' by Thomas Davis

Rob Ulitski - 23rd July 2021

An unlikely protagonist gets the release we're all yearning for, in Thomas Davis' action-packed promo for NOISY's Young Dumb. 

Having established a relationship with the group on a number of previous videos, Davis takes a more narrative direction with this one, which follows an old man making the most of a post-lockdown world. 

From choreography in the street to smoking a joint and ending up at a packed club, the man - brilliantly played by Andrew Norman - embodies our collective fantasies of getting out and finally being able to live life to the full again, and Davis heightens this fantasy through a stylish and invigorated lens. 

Paying homage to iconic 90's videos whilst being simultaneously imbued with a contemporary aesthetic, it's a spectacular watch, and possibly Davis' best video yet for the NOISY boys. 


I wanted to make a video that was flamboyant and memorable.

“I’m always buzzing to be working with NOISY. We’ve developed a really close friendship over the past two years or so. I think YOUNG DUMB is the 5th or 6th Music Video I’ve made for these guys now. These boys always write absolute belters of tunes. This one especially, I felt like the video really needed to represent the current climate in the world, but in an outrageous way. Life is to short to give a fuck sometimes, so you’ve just gotta let go. Even if you are getting old.

"To be honest, I’m not sure how the idea for this video came around. It all sorta just clicked in place. I had recycled a few scenes from other videos that I had pitched in the past year, but they never got commissioned. Like the toilet scene with the water bottle, that was part of another pitch that wasn’t as successful. So I guess this video was full of ideas that I had in the tank, all combined together with new ideas making this a film that I am super proud of.

"I really just wanted to make a video that was flamboyant and memorable. I'm so into early 90’s videos, that don't really care too much. I think a lot of what we are seeing today is very oversaturated and not always true to life. It’s always about trying to make someone look cool, whereas in this video, for me it was about being taken on this journey with the old man, and living the day and night in the same moment as he does. Hopefully making you laugh a coupla’ times, or throughout.

"I always wanna big up Common People Films, who trust me with my silly ideas on tight deadlines and somewhat tight budgets. We always deliver, it’s how we roll! My producer and best mate Jake Parker, always puts the extra leg work in to help make these ideas come to life. Wouldn’t be possible to do the things that I do without the solid team that I have around me.”

Ramy Dance (EP):

“We immediately loved this treatment when Tommy wrote it. It had a slight nod towards Fatboy Slim's Weapons of Choice video which of course is a classic. We felt it also echoed what so many are feeling at the moment.

"As a society we just wanna release, get back to “normal” and party again (if you’re not too old :) Tommy and the crew really captured that youthful energy in this video. It was a long day and Andrew, our lead actor, was an absolute superstar. He was dancing and running about East London for 14 hours straight without a single complaint, HERO!

"As ever the NOISY boys, MGMT and Island were brilliant to work with and a massive thanks to the (tested) crowd who showed up and gave it everything in the club!”

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Rob Ulitski - 23rd July 2021


  • Alternative
  • clubbing
  • Post Lockdown
  • lockdown
  • Party
  • Narrative
  • Performance

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Thomas Davis
Jake River Parker
Production Company
Executive Producer
Ramy Dance
1st AD
H The Gee


Director of Photography
Toby Leary
Focus Puller
Kai Newton
2nd AC
Kieran Coyne


Jack Cullis


Art Director
Anthony Hensman


Emma Gandolfo


Andrew Norman


Charles Gamble


Peter Oppersdorff
Colour grade company
Mpc Colour


Director's Representation
Common People


Sam Flynn
Island Records

Other credits

Steadicam Operator

Justin Theodore


Dan José & Brendan McBennett

Art Assistant

Callum Pearson

Sound Designer

Jack Gordon

Production Assistants

Oliver Hill, Rory Davidson & Declan Gale


Dan Brown

Thanks To Sabotage Studios, XOYO & All Of The Crowd X

Rob Ulitski - 23rd July 2021

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