Rob Ulitski - 20th July 2021

Callum Lloyd-James directs a lively, graphic-centric promo in his third video for Scottish indie outfit Vistas.

Inspired by the geometric, playful vibe of the group's artwork, the video places the boys in a busy composited environment, sliding and rotating through an endless stream of shapes and designs. 

It's a change of pace from Lloyd-James' previous videos for Vistas, but very much aligned with the experimentation present in his most recent work.

"The artwork for Vistas new album is so distinct, all based around geometric shapes and cartoon characters, and I wanted to place the band in that world and bring it to life," explains Lloyd-James.

"It was the first time I'd shot an entire video on green-screen, so it presented some interesting challenges. But I am really happy with the way it's all come out.

"Shout out to Alajandra López Martín who animated this video. She really smashed it out the park." 

PRO Credits

Credits

DirectorCallum Lloyd-James
ProducerJulien Cornwall
Production CompanyHead & Wrecker
Executive ProducerAsh Teague
Production ManagerPaul Maziere
1st ADJoe Mulvihil
Director of PhotographyBrendan Harvey
Focus PullerChris Starkey
2nd ACMichael Mroczek
GafferJamie Hitchens
Art DirectorOliver Thom
Make-upAmy Whyard
EditorMara Vodinelic
ColouristSebastian Ziabka
Post production companySkateaway Pictures
VFXAlejandra Lopéz Martín
LabelRetrospect Records
Other creditsArt Assistant: Abigail Quinlan Sparks: Alex Styles, Josh McLaren

Rob Ulitski - 20th July 2021

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