Zak Abel 'Be Kind' by B2
Zak Abel shares the love in B2's fun-filled promo for Be Kind.
The breezy video takes place on a beautiful day in the middle of a luscious green field - not a world away from the iconic Window XP desktop background - and features a flurry of feel-good movement and performance.
Different characters pop up in mini-vignettes, before forming a dynamic ensemble for the climax, whilst Abel sings through a vintage microphone dangling from offscreen.
We tried to elevate the meaning behind the lyrics slightly more.
"Zak Abel’s new track be kind was the exact type of vibe we love to capture on-screen. We collaborated with Zak and his team to bring together an inclusive and expressive energy-filled dance video.
"Given everything that is going on in the world, when we got this track through we wanted to show the visuals of being kind to one another and loving your neighbour, no matter what their background is.
"The lyrics speak for themselves but we tried to elevate the meaning behind it just slightly more. We wanted to express the love and energy people need and should receive from each other."
|Production Company||Dmnd Clr|
|Executive Producer||Dijian Eccles|
|Executive Producer||André Reid|
|1st AD||Danny Rumbelow|
|Director of Photography||Arran Green|
|2nd AC||Natalie Anderson|
|Post Producer||Sean Ewins|
|Other credits||Production Assistant: Maya Bury Camera Trainee: Zain Zadi Styling Asst: PJ Oamen Runners: James Barnham, Mo Dukali|
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