Rob Ulitski - 5th July 2021

Dir. Lx is making waves online with his playful performance promo for Russmillions' Big Shark. 

The eagerly awaited track is paired with a mesmerisingly colourful visual, featuring the artist in several different vignettes - one of which depicts a child with Russmillions' full-sized head, and a penchant for everything shark-themed. 

Featuring cameos from DJ Cuppy and Stefflon Don, the video encapsulates the frenetic energy of the track with pulsating blue lights and restless camerawork, and more than a hint of absurdist fun splashed within the concept.

PRO Credits

Credits

DirectorDir. Lx
ProducerMelissa Massey
Production CompanyGreatcoat Films
Executive ProducerKareem Adeshina
Production ManagerTalor Hanson
1st ADPaolo De Battista
Director of PhotographyToby Leary
Focus PullerDan Deighton
GafferMark Stewart
Art DirectorJakob Gierse
WardrobeKashmir Wickham
EditorKaz Ove
ColouristChris Bell
Grading companyCreep Post
VFXDenova Media
Director's RepresentationLas Bandas Be Brave
CommissionerOlivia West

Rob Ulitski - 5th July 2021

Related Content

feature

Work & Life: Dir. Lx

Alexander Sakutu - aka Dir. Lx - has become one of the most prolific directors working in music videos in the past couple of years.

Promonews - 30th Jan 2020

Latest News