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Russ Millions 'Big Shark' by Dir. Lx

Rob Ulitski - 5th July 2021

Dir. Lx is making waves online with his playful performance promo for Russmillions' Big Shark. 

The eagerly awaited track is paired with a mesmerisingly colourful visual, featuring the artist in several different vignettes - one of which depicts a child with Russmillions' full-sized head, and a penchant for everything shark-themed. 

Featuring cameos from DJ Cuppy and Stefflon Don, the video encapsulates the frenetic energy of the track with pulsating blue lights and restless camerawork, and more than a hint of absurdist fun splashed within the concept.

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Rob Ulitski - 5th July 2021

Tags

  • Hip Hop
  • drill
  • Shark
  • Performance
  • CGI
  • VFX
  • Surreal

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Credits

Production/Creative

Director
Dir. Lx
Producer
Melissa Massey
Production Company
Executive Producer
Kareem Adeshina
Production Manager
Talor Hanson
1st AD
Paolo De Battista

Camera

Director of Photography
Toby Leary
Focus Puller
Dan Deighton

Lighting/Grip

Gaffer
Mark Stewart

Art

Art Director
Jakob Gierse

Wardrobe

Wardrobe
Kashmir Wickham

Editorial

Editor
Kaz Ove

Grading

Colourist
Chris Bell
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Olivia West

Rob Ulitski - 5th July 2021

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