Promonews - 5th July 2021

Mathilde Homer arrives at a café to deliver a heartfelt mea culpa in Reuben Bastienne-Lewis's clever one-shot video for I'm Sorry.

Demonstrating the subjectivity of time - and in particular the idea that hours can fly by when you're having 'make or break' conversations with loved ones - Bastienne-Lewis achieves a seamless transition from day to night and then back again, from the moment Mathilde takes her seat to address the important person in her life, represented by the camera. 

The singer-songwriter's affecting performance reflects the track - which speaks on the stages of wanting to open up and resolve but only being able to muster up an apology (or several) - and keeps the audience riveted.    

PRO Credits


DirectorReuben Bastienne-Lewis
ProducerKatie Cooper
Production CompanyBlack Eye Films
Executive ProducerEd Fairweather
Executive ProducerSpencer Young
1st ADJoey Barlow
Director of PhotographyAlfred Thirolle
Focus PullerOllie Pearson Pajtra
2nd ACPatrycja Cygan
GafferKristof Szentgyorgyvary
Art DirectorLara Jensen
WardrobeChloe Griffin
HairTakuya Uchiyama
Make-upLucy Pearson
ColouristDan Levy
Grading companyRascal Post
CommissionerMichael Lewin
Other creditsProduction Assistant - Zere Sevin Desk Op - Rachel Moule Spark - Owen Porter Spark Trainee - Saber Naffati Art Assistant - Tyler Jade Fowler BTS - Isaac Confino Cast - Anas El Aouad Ouahbii, August Sombatkamrai, Maddy Carver, Saskia Blow, Anouk Margoliese-Ferrolho, Alfredo Guzman, Africa Berezicki-Stevens, Danny Casio Management - Tom Street Special Thanks To - The Peckham Pelican, KO Film Lighting

Promonews - 5th July 2021

Related Content


Caggie Dunlop 'I Wish You Knew' by KAM

Inspired by the lyrics “So I pretend, this is going to be the last time”, KAM's video for Caggie Dunlop presents a recurring battle, as she tells herself again and again - she won't be back - …

Rob Ulitski - 27th Aug 2019


Emma-Jean Thackray 'Make Do' by Isolde Penwarden

Isolde Penwarden 's video for Emma-Jean Thackray captures a moment with actress, singer and dancer Mela Murder that gradually highlights the double life of the artist and single mother.

Promonews - 23rd May 2018

Latest News