Jack Savoretti travels from supermarket to countryside in a freewheeling trolley, in Calum Macdiarmid's glossy promo for Secret Life. 

Escaping the hustle and bustle of the city with a bottle of wine and a thirst for adventure, Savoretti calmly traverses various obstacles to get to his final destination, and does so with style and flair. 

The slightly bonkers idea is grounded by a sense of optimistic calm, and the very real yearning for some time away from day to day life... and the clever gag never once looks fake or forced.

Now where do we get a set of these adventurous wheels?