Zach Joseph directs a "monochromatic meditation on identity" in his promo for young rapper XADI, shot in rural Wales.The video for Black Rock sees XADI wake on a beach, and begin his journey across the surrounding isolated landscape. It presents the artist's rapidfire performance style in this isolated setting of beaches, cliffs, deserted country roads, and it feels unique and introspective in its approach. Enigmatic and brooding, the video boasts a haunting, almost ethereal vibe, which works perfectly with the soundscapes in the track. "Thrown from the bowels of the sea onto a rugged beach lined with cliffs that rise up like great monolithic slabs of rock, XADI awakes; spewing forth salty water before a stream of evolving lyrics; his quest to earn the status as the new 'Black Rock Star’ ahead of him," explains Zach Joseph."Like Sisyphus pushing his rock up the hill, we’re never quite sure when XADI will reach his destination, but as he marches relentlessly onward his lyrics gather momentum and become progressively more impassioned; more intent. That is until the music falls out and XADI stands at the foot of the Black Rock - as if it were the mountain drawing him forth from the sea this whole time."Black Rock is a monochromatic meditation on the quest that one goes on in search of their artistic identity. It’s a story of rebirth. Of a man surrendering himself to the might of nature. For it is the Black Rock that will decide his fate."

Hayden Thorpe - formerly of Wild Beasts - ponders science and nature in Tom Haines' poignant promo for The Universe Is Always Right. Shot in a beautifully naturalistic style in and around Hayden's native Cumbria, the narrative of Hayden as a mysterious figure discovered and brought back to health by a local farmer family, is inspired by the world around us, and the time we have had for reflection across the last year. Anchored by strong performances from the artist and each cast member, and breathtaking countryside backdrops, the entire project is arresting and quietly moving, and well worth a watch.

Jack Savoretti travels from supermarket to countryside in a freewheeling trolley, in Calum Macdiarmid's glossy promo for Secret Life. Escaping the hustle and bustle of the city with a bottle of wine and a thirst for adventure, Savoretti calmly traverses various obstacles to get to his final destination, and does so with style and flair. The slightly bonkers idea is grounded by a sense of optimistic calm, and the very real yearning for some time away from day to day life... and the clever gag never once looks fake or forced.Now where do we get a set of these adventurous wheels?

Tom Chaplin - lead singer of Keane - has released his first single from upcoming debut solo album The Wave, paired with this poignant, scenic video directed by David East.Its a solemn yet hopeful video which sees the singer going on a solitary walk through beautiful British countryside, reflecting upon the pained state of mind he has found himself in throughout his life.

Ozzie Pullin has directed this thoroughly enchanting video for Tourist - aka London-based electronic music producer Will Phillips - which sees a couple running to find each other through a sprawling forest, and meeting out in the open countryside.The video takes human attraction and gives it a powerful esoteric quality as the two individuals - who are separated by quite a distance - suddenly hear each others' presence as a siren call. And once they've set off running to find each other, they strip off their clothes, coming together as their most authentic and vulnerable selves.