David Knight - 22nd June 2021

In Thomas Ralph's video for Prospa, the young protagonist embarks on a remarkable journey - after his death.

For the UK dance-electronic act's increasingly euphoric Want Need Love, Ralph confronts some well-worn nostrums about the Afterlife, and then gives them a proper rave-style makeover. This out-of-body experience bears all the hallmarks of a seriously psychedelic experience. 

This is partly due to Ralph collaborating with macro photographers Chris Parks and Roman Hill on sequences that echo sequences from 2001: A Space Odyssey to Altered States, and beyond. As a result this road traffic accident victim passes experiences extraordinary beauty as he transitions to his new post-Life reality.

THOMAS RALPH:

[Death is] of course sad and scary. But it could also be beautiful and psychedelic.

"We wanted to explore the greatest ‘trip’ of all: Death. The process on Earth, the after and the experience for the deceased.

"Like many people this year it’s been on [my] mind. It’s unknown. Personal. And, of course sad and scary. But it could also be beautiful and psychedelic.

"We wanted to portray those almost cliché narratives we humans have written; the white light, the ascension, the afterlife - but pushed into a beautiful visual that reflects Prospa’s aesthetic and the euphoria of their music.

"The whole concept wouldn’t have been conceived without the stunning inspiration and collaboration of macro artists Chris Parks and Roman Hill. Their brilliance made our lo-fi sets in the back of the Caviar office look cosmic."

PRO Credits

Credits

DirectorThomas Ralph
ProducerDaniella Manca
ProducerThomas Hoffman
Production CompanyCaviar
Executive ProducerDaniella Manca
Assistant ProducerNina De Taye
Director of PhotographyJordan Vanschel
Focus PullerDidier Frateur
GafferTim Janssens
Set DresserFlup Marinus
Make-upDaphne Zwanenberg
EditorJack Singer
Edit ProducerAngela Hart
Editing companyHomespun
ColouristFelipe Szulc
VFXMartin Goodwin
Post ProducerMargaux Baruch
Post production companyNomad Editing Company
Director's RepresentationHands London
CommissionerLouis Danckwerts
CommissionerMarco Grey
LabelPolydor
Other creditsMacro Artwork: Chris Parks Art / Roman Hill Production Assistant: Pien Malfliet / Ruth Busano Key Grip: Dries Leerschool Car Supplier: Nostalgic Cars Car Handler: Alain Baar Special thanks to all involved, Chris Parks, Roman Hill, Film Supply, Joceline Gabriel, Eva Van Riet, Thomas Hoffman and Prospa

David Knight - 22nd June 2021

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