Josh Barry 'Rush' by Three Shades
Promonews - 15th June 2021
It's 2066, and Josh Barry is reminiscing about his 2021 self in this video for the soul singer's Rush, from his debut EP, by directing team Three Shades.
In fact, Josh takes on various incarnations in this playful piece, from the older fellow taking a nostalgic dive into his record collection, to the younger man dancing, drinking and chilling. And there are also various musician-versions of Barry, including his old school soul vocalist alter-ego.
Ultimately this all serves the gentle groove of the song and the sense of nostalgia and fantasy is given a vintage feel thanks to Luke Dryden's moody cinematography.
"Rush is a trip down memory lane for an ageing Josh, reliving youthful memories triggered by the track," explain London-based Three Shades about this, their second video for Josh Barry. "As he gets lost in nostalgia, the lines between reality, memory and fantasy become blurred and he is overwhelmed by the experience, collapsing in a blissful ecstasy.
"It is a playful but introspective reflection on the absurdity of time - as it passes it feels infinite but once gone it's only retrievable in the form of hazy, rose-tinted memories."
Promonews - 15th June 2021
Credits
Production/Creative
- Director
- Three Shades
- Producer
- Three Shades Creative
- Production Company
- Three Shades Creative
- Executive Producer
- Louis Crehan
- 1st AD
- Joshua Jacobs
Camera
- Director of Photography
- Luke Dryden
- Focus Puller
- Harry Nelder
Lighting/Grip
- Gaffer
- Jeff Celis
Art
- Art Director
- Bibi Baker
Wardrobe
- Make-up
- Julia S. Merino
- Wardrobe
- Emily Rose Grant
Editorial
- Editor
- Simran Lotay
Grading
- Colourist
- Alex Chernoff
Other credits
Grip: Von Sonnex
Sound Design: Brother Music
Runners: Nadine Coton, Adam O’callaghan, Jules Bowden, Andrew Ackon
BTS Stills: Joseph Osayande
BTS Video: Senyo Mortty
Promonews - 15th June 2021