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Holly Humberstone 'The Walls Are Way Too Thin' by Raja Virdi

Promonews - 27th May 2021

Raja Virdi directs his latest video for regular collaborator Holly Humberstone - another example of the artist delivering a charismatic performance in a scenario of unfolding dramatic tension. 

In fact, for The Walls Are Way Too Thin, Raja and Holly are channelling Die Hard, no less. We find Holly frantically crawling through a vent, having seemingly set the place on fire.

Yippee-aye-oh...

RAJA VIRDI:

There's a reason no promo has done an idea like this before - especially with real life explosions...

"This is probably my tenth video for Holly since we started working together in January 2020 and am really proud of the visual language we've crafted (alongside HH creative director/manager Josh). 

"Holly is such an amazing talent and in every tough situation we've put her through, she always delivers a staggering performance and this video is no different. This was certainly one of the more challenging shoots I've directed (and EP'd!), from the actual build of the venting, to the way it was lit and shot with various uses of technology.

"The idea was inspired by the classic scene in Die Hard, but making it feel like a Holly music video in the story of her having set this place on fire and the panic mode of trying to escape. There's certainly a reason no promo has done an idea like this before - especially with real life explosions, lol.

"This video was shot over the course of a very, very long shoot day with an extraordinarily talented crew which meant we managed to create something really beautiful. But huge props to the HODs for their enormous work: producer Frankie Willcock and 1st AD Chris Malin for being my rocks and keeping things moving when things weren't always going to plan; Sam Meyer for shooting this so well and forever going back and forth with me on the technicality of this piece; Anthony Neale and his art team who are the brains behind the entire design and exceeded my imagination of what this set could look like; and to Connor Coolbear at ETC for colouring this so amazingly (and pretty much every project I do).

"Super proud of this one - and looking forward to more fun concepts with Holly in the near future!"

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Promonews - 27th May 2021

Tags

  • Director's notes
  • Narrative
  • Performance
  • Pop
  • Die Hard
  • Fire
  • Vent

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Credits

Production/Creative

Director
Producer
Frankie Willcock
Production Company
Executive Producer
Production Manager
Scarlett Anderson
1st AD
Chris Malin

Camera

Director of Photography
Sam Meyer
Focus Puller
Louis Vella
2nd AC
Ashton Born

Lighting/Grip

Gaffer
Sonny Horwell

Art

Art Director
Anthony Neale

Wardrobe

Wardrobe
Amy Holden-Brown
Make-up
Emma Regan

Editorial

Editor

Grading

Colourist
Connor Coolbear
Colour grade company

VFX

VFX
Tk-fx
Post Producer
Oliver Whitworth

Agent

Director's Representation

Other credits

Co-Production

Base & Apex

Creative Director

Josh Sanger

Production Runner

Zoe Gunn

Jib Operator

Guy Linton

Head Technician

Finn Cooper

Agito Technician

James Harwood

Electricians

Ashton Obertelli, Alex Butler

Art Director

Tom Ribot

Assistant Art Director

Fingal Green

Set Decorators

Joseph Taylor, Michael Appleby

SFX Supervisor

Matthew Strange

SFX

James Ingrey

Stunt Coordinator

Russell MacLeod

Covid Officer

Air Medic

BTS

Phoebe Fox

Catering

Sophie Grey

Special Thanks

Indie Film Hire, Cineworks, Armoury FX Studio

Promonews - 27th May 2021

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