Potter Payper runs the game in this impressive promo for Topshottas Freestyle, directed by Darnell Depradine.

Dripping in luxury styling and jewellery, the video opens with Payper standing tall above a makeshift factory of sorts, where dozens of workers are packaging CDs and various merchandise for distribution. 

Reaffirming his status as CEO and the only boss in his company, it's a huge flex that is backed up by a fresh, intricately executed concept, making use of a breathtaking location and slick camera moves - not to mention a confident and assured performance.

"I've always wanted to work with Potter so naturally there was pressure as I wanted to execute a groundbreaking visual and challenge myself as well as my team," says Darnell Depradine.

"The complexity of the idea brought a lot of challenges but with a great team, we were able to pull it off. Big thank you to Marisa Garner and my team Creativs-Label who really helped me create this moment."