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Potter Payper 'Topshottas Freestyle' by Darnell Depradine

Rob Ulitski - 26th May 2021

Potter Payper runs the game in this impressive promo for Topshottas Freestyle, directed by Darnell Depradine.

Dripping in luxury styling and jewellery, the video opens with Payper standing tall above a makeshift factory of sorts, where dozens of workers are packaging CDs and various merchandise for distribution. 

Reaffirming his status as CEO and the only boss in his company, it's a huge flex that is backed up by a fresh, intricately executed concept, making use of a breathtaking location and slick camera moves - not to mention a confident and assured performance.

"I've always wanted to work with Potter so naturally there was pressure as I wanted to execute a groundbreaking visual and challenge myself as well as my team," says Darnell Depradine.

"The complexity of the idea brought a lot of challenges but with a great team, we were able to pull it off. Big thank you to Marisa Garner and my team Creativs-Label who really helped me create this moment."

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Rob Ulitski - 26th May 2021

Tags

  • Hip Hop
  • Rap
  • Grime
  • Factory
  • Performance
  • CEO
  • Worker
  • Merch
  • Motion Control

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Credits

Production/Creative

Director
Darnell Depradine
Producer
Jordi Estapé
Production Company
Creativs Label
Executive Producer
Tony Longe
Executive Producer
Nadya Persaud
Production Manager
1st AD
Sam Roffey

Camera

Director of Photography
Stefan Yap
Focus Puller
Chris Steel
2nd AC
Elisa Spigariol
Camera operator
Arran Green
Steadicam
Gary Kent

Lighting/Grip

Gaffer
Mark Stewart

Art

Art Director
Lottie Toon

Wardrobe

Wardrobe
Sunna ( Artist)

Editorial

Editor
Joseph Taylor

Grading

Colourist
Jonny Tully

Agent

Director's Representation

Commission

Commissioner
Nicola Sheppard
Label
0207 Def Jam

Misc

Line Producer
Jamie Tarr

Rob Ulitski - 26th May 2021

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