Rob Ulitski - 25th May 2021

Brian Charles Lehrer (initialised as BCL) directs a soft, reflective promo for Claire George. 

The video for Northern Lights follows the artist as she emerges from a swimming pool, ascending an ethereal house to reach the attic and face some painful memories head-on. 

Intercut with beautiful performance setups, the visual builds upon the dreamlike lyrics in the track, and is driven by a pastel colour palette that echoes the abstract aesthetic of our subconscious mind. 

"I wrote Northern Lights about someone I loved and lost to opioid addiction," explains Claire George, who also produced the video. "I wanted to eternalize the memories we shared before they became distant or distorted, as they do when you retell or revisit them.

"After they passed, they appeared regularly in my dreams. Waking up I would relive the loss and beg for an alternate reality. The video came from one dream I had in which I was called up the floors of a house to an attic filled with light. The attic is where we store our memories, old photographs and cards we made for our mothers. To me this felt like a reminder to appreciate the memories, even as my grief is indelibly tied to them.

"In the video I wanted to give myself the chance to do what I cannot do in life: free myself of the grief. Wring it out and be left only with the light."


ProducerClaire George
ProducerBrian Charles Lehrer (BCL)
Production CompanyWinterwolf
Executive ProducerDoug Parvis
Director of PhotographyNate Gold
Focus PullerMark Armenta
GafferEdgar Gomez
Hair & Make-upJesika Miller
EditorBrian Charles Lehrer (BCL)
ColouristBrian Charles Lehrer (BCL)

Rob Ulitski - 25th May 2021

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