Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Eli 'Lover' by Jade O'Connor

Rob Ulitski - 11th May 2021

Jade O'Connor explores identity and empowerment in her directing debut for Eli's Lover. 

The video intercuts playful exteriors with contemporary art direction, creating a sharp and melancholic style which toes the line between reality and daydream. 

Slow zooms and low-angle camerawork draw the audience into Eli's world, eminating a visionary, alluring energy throughout.

The video was shot over two days, one interior and the other exterior, and O'Connor says that she loved working alongside the singer-songwriter to create the video for Lover.

"Throughout the shoot, we wanted to focus on an overall theme of resilience and female empowerment," she says. "I also wanted to play with depth and composition. We did this by framing Eli in the centre of the frame, utilising zooms and stylised camerawork which allowed us to focus on our themes.

"Our main hope for this video was to be fun and show off Eli's upbeat personality whilst drawing the audience into Eli’s world." 

Rob Ulitski - 11th May 2021

Tags

  • New Director
  • Pop
  • empowerment
  • Energy
  • Relationship
  • Performance
  • Art Direction
  • Exterior

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Jade O'Connor
Producer
Kevin Cheung
1st AD
Eden Tekle

Camera

Director of Photography
James Huthwaite
Focus Puller
Joe Hearsey

Lighting/Grip

Gaffer
Nela Resler

Art

Art Director
Jimmy Van Twest 

Wardrobe

Make-up
Viviane Melo

Editorial

Editor
Sam Storey

Other credits

Art Assistant

Alice Kidd

Photographer

Ethan Lodge

Graphics

Lara Luk-Fenn

Starring

Viviane Melo, Shola Dayo & Afusat Shore

Written And Produced By ELI

Co-produced & Mixed By SHOLA

Rob Ulitski - 11th May 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video