Rasharn Powell 'Blunder' by The Reids
Rob Ulitski - 21st Apr 2021
The Reids direct a cyclical promo for Rasharn Powell's Blunder.
The video builds upon the idea of memories and cycles of thought, by using a perpetually rotating camera which captures Powell's performance and vignettes of a past relationship.
The empty apartment setting is a familiar yet haunting backdrop to the concept, which meditates on what is left after a breakup, and how locations can hold reminders of what once was.
The use of a wide angle lens and bright spotlight in the narrative snapshots adds a certain theatricality to the video, whilst Powell's powerful yet understated performance visualises the struggle inside his head.
Rob Ulitski - 21st Apr 2021
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Credits
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Production/Creative
- Director
- The Reids
- Producer
- The Reids
- Executive Producer
- Crowns & Owls
Camera
- Focus Puller
- Fraser Mitchell
Art
- Art Director
- Liza Radlov
Wardrobe
- Hair & Make-up
- Zakiyah Shani
- Wardrobe
- Keyrah
Casting
- Casting director
- Bardha Krasniqi
Grading
- Colourist
- Rich Patter
Commission
- Commissioner
- Crowns & Owls
Other credits
BTS Videography
Armand Da Silva
BTS Imagery
Will Reid
Cast
Mandy Rose & Rasharn Powell
Rob Ulitski - 21st Apr 2021