Rob Ulitski - 21st Apr 2021

The Reids direct a cyclical promo for Rasharn Powell's Blunder. 

The video builds upon the idea of memories and cycles of thought, by using a perpetually rotating camera which captures Powell's performance and vignettes of a past relationship.

The empty apartment setting is a familiar yet haunting backdrop to the concept, which meditates on what is left after a breakup, and how locations can hold reminders of what once was. 

The use of a wide angle lens and bright spotlight in the narrative snapshots adds a certain theatricality to the video, whilst Powell's powerful yet understated performance visualises the struggle inside his head. 

Credits

DirectorThe Reids
ProducerThe Reids
Executive ProducerCrowns & Owls
Focus PullerFraser Mitchell
Art DirectorLiza Radlov
WardrobeKeyrah
Hair & Make-upZakiyah Shani
Casting directorBardha Krasniqi
ColouristRich Patter
CommissionerCrowns & Owls
Other creditsBTS Videography - Armand Da Silva BTS Imagery - Will Reid Cast - Mandy Rose & Rasharn Powell

Rob Ulitski - 21st Apr 2021

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