The Reids direct a cyclical promo for Rasharn Powell's Blunder. The video builds upon the idea of memories and cycles of thought, by using a perpetually rotating camera which captures Powell's performance and vignettes of a past relationship.The empty apartment setting is a familiar yet haunting backdrop to the concept, which meditates on what is left after a breakup, and how locations can hold reminders of what once was. The use of a wide angle lens and bright spotlight in the narrative snapshots adds a certain theatricality to the video, whilst Powell's powerful yet understated performance visualises the struggle inside his head.
Rob Ulitski - 21st Apr 2021