Rob Ulitski - 19th Apr 2021

Jonatan Egholm Keis directs a beachside epic for James McMorrow & Rudimental collaboration on Be Somebody. 

Shot across various locations in Denmark, the video represents a crumbling relationship through abstract vignettes and choppy, intense edits. 

Visualising the upbeat music through frenetic movement, we see a couple ride a motorbike at dusk, freefall down sandy dunes and have fiery, heat-of-the-moment arguments, whilst backdropped by dazzling landscapes. 

There might not be much of a narrative, but the concept is all the better for it - and DoP Robin Holtz ensures that every frame is a worthy still image in its own right.


DirectorJonatan Egholm Keis
ProducerNaghmeh Pour
ProducerSarah Pearson
Production CompanyNEW LAND
Executive ProducerTrine Pillay
Line ProducerThomas Yong
Production AssistantTrine Hasle Sørensen
1st ADCasper Holm
Director of PhotographyRobin Holtz
WardrobeJulie Amalie Svensson
Hair & Make-upJulie Amalie Svensson
EditorJonatan Egholm Keis
ColouristJonas Bech
CommissionerDan Millar
LabelSony Music

Rob Ulitski - 19th Apr 2021

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