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James McMorrow ft Rudimental 'Be Somebody' by Jonatan Egholm Keis

Rob Ulitski - 19th Apr 2021

Jonatan Egholm Keis directs a beachside epic for James McMorrow & Rudimental collaboration on Be Somebody. 

Shot across various locations in Denmark, the video represents a crumbling relationship through abstract vignettes and choppy, intense edits. 

Visualising the upbeat music through frenetic movement, we see a couple ride a motorbike at dusk, freefall down sandy dunes and have fiery, heat-of-the-moment arguments, whilst backdropped by dazzling landscapes. 

There might not be much of a narrative, but the concept is all the better for it - and DoP Robin Holtz ensures that every frame is a worthy still image in its own right.

Rob Ulitski - 19th Apr 2021

Tags

  • Denmark
  • Abstract
  • Vignette
  • Couple
  • Relationship
  • Denmark

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Credits

Production/Creative

Director
Jonatan Egholm Keis
Producer
Naghmeh Pour
Producer
Sarah Pearson
Production Company
Executive Producer
Trine Pillay
1st AD
Casper Holm

Camera

Director of Photography
Robin Holtz

Wardrobe

Wardrobe
Julie Amalie Svensson
Hair & Make-up
Julie Amalie Svensson

Editorial

Editor
Jonatan Egholm Keis

Grading

Colourist
Jonas Bech

Commission

Commissioner
Dan Millar
Label
Sony Music

Misc

Line Producer
Thomas Yong
Production Assistant
Trine Hasle Sørensen

Rob Ulitski - 19th Apr 2021

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